Klaviyo vs Mailchimp
Klaviyo
Free Tier
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
Price Comparison (Monthly)
| Contacts | Klaviyo | Mailchimp | Cheaper |
|---|---|---|---|
| 250 |
⚠
€26
est. |
€17
|
Mailchimp → |
| 500 |
⚠
€52
est. |
€17
|
Mailchimp → |
| 1k |
⚠
€69
est. |
€38
|
Mailchimp → |
| 1k |
⚠
€86
est. |
€38
|
Mailchimp → |
| 2k |
⚠
€129
est. |
€51
|
Mailchimp → |
| 3k |
⚠
€129
est. |
€86
|
Mailchimp → |
| 3k |
⚠
€172
est. |
€86
|
Mailchimp → |
| 5k |
⚠
€323
est. |
€86
|
Mailchimp → |
| 5k |
⚠
€323
est. |
€116
|
Mailchimp → |
| 6k |
⚠
€323
est. |
€116
|
Mailchimp → |
| 6k |
⚠
€344
est. |
€116
|
Mailchimp → |
| 10k |
⚠
€473
est. |
€116
|
Mailchimp → |
| 10k |
⚠
€473
est. |
€155
|
Mailchimp → |
| 11k |
⚠
€473
est. |
€155
|
Mailchimp → |
| 11k |
⚠
€516
est. |
€155
|
Mailchimp → |
| 12k |
⚠
€516
est. |
€155
|
Mailchimp → |
| 12k |
⚠
€516
est. |
€155
|
Mailchimp → |
| 13k |
⚠
€559
est. |
€155
|
Mailchimp → |
| 13k |
⚠
€559
est. |
€155
|
Mailchimp → |
| 15k |
⚠
€619
est. |
€155
|
Mailchimp → |
| 20k |
⚠
€800
est. |
€198
|
Mailchimp → |
| 25k |
⚠
€980
est. |
€232
|
Mailchimp → |
| 26k |
⚠
€1036
est. |
€258
|
Mailchimp → |
| 27k |
⚠
€1036
est. |
€258
|
Mailchimp → |
| 28k |
⚠
€1088
est. |
€258
|
Mailchimp → |
| 30k |
⚠
€1140
est. |
€258
|
Mailchimp → |
| 35k |
⚠
€1286
est. |
€292
|
Mailchimp → |
| 40k |
⚠
€1436
est. |
€292
|
Mailchimp → |
| 45k |
⚠
€1582
est. |
€331
|
Mailchimp → |
| 50k |
⚠
€1978
est. |
€331
|
Mailchimp → |
| 55k |
⚠
€1978
est. |
€542
|
Mailchimp → |
| 60k |
⚠
€1978
est. |
€542
|
Mailchimp → |
| 65k |
⚠
€1978
est. |
€542
|
Mailchimp → |
| 70k |
⚠
€1978
est. |
€542
|
Mailchimp → |
| 75k |
⚠
€1978
est. |
€542
|
Mailchimp → |
| 80k |
⚠
€1978
est. |
€689
|
Mailchimp → |
| 85k |
⚠
€1978
est. |
€689
|
Mailchimp → |
| 90k |
⚠
€1978
est. |
€689
|
Mailchimp → |
| 95k |
⚠
€1978
est. |
€689
|
Mailchimp → |
| 100k |
⚠
€1978
est. |
€689
|
Mailchimp → |
| 105k |
⚠
€1978
est. |
€990
|
Mailchimp → |
| 110k |
⚠
€1978
est. |
€990
|
Mailchimp → |
| 115k |
⚠
€1978
est. |
€990
|
Mailchimp → |
| 120k |
⚠
€1978
est. |
€990
|
Mailchimp → |
| 125k |
⚠
€1978
est. |
€990
|
Mailchimp → |
| 130k |
⚠
€1978
est. |
€990
|
Mailchimp → |
| 135k |
⚠
€1978
est. |
€1141
|
Mailchimp → |
| 140k |
⚠
€1978
est. |
€1141
|
Mailchimp → |
| 145k |
⚠
€1978
est. |
€1141
|
Mailchimp → |
| 150k |
⚠
€1978
est. |
€1141
|
Mailchimp → |
| 200k |
⚠
€1978
est. |
€1378
|
Mailchimp → |
| 250k |
⚠
€1978
est. |
— | — |
Feature Comparison
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| A/B Testing | ✓ Email+ | ✓ Essentials+ |
| AI Subject Line Helper | ✗ | ✓ Standard+ |
| Customer Journeys | ✗ | ✓ Standard+ |
| Email Automation | ✓ | ✓ Essentials+ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Predictive Analytics | ✓ Email+ | ✗ |
| Shopify Integration | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ Essentials+ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost