Klaviyo vs Brevo
Klaviyo
Free Tier
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Brevo
EU-Based Free Tier
📍 France
🌍 EU, US
✓ GDPR · ✓ DPA
4.3
⚠ Brevo charges by email volume while Klaviyo charges by contacts — they use different pricing models. Brevo's prices below are estimated based on your send frequency. Adjust above for an accurate comparison.
Price Comparison (Monthly)
| Contacts | Klaviyo | Brevo | Cheaper |
|---|---|---|---|
| 250 |
€17
|
⚠
Free
est. |
Brevo → |
| 500 |
€17
|
⚠
Free
est. |
Brevo → |
| 1k |
€26
|
⚠
Free
est. |
Brevo → |
| 1k |
€39
|
⚠
Free
est. |
Brevo → |
| 2k |
€52
|
⚠
€14
est. |
Brevo → |
| 3k |
€60
|
⚠
€25
est. |
Brevo → |
| 3k |
€69
|
⚠
€25
est. |
Brevo → |
| 5k |
€86
|
⚠
€25
est. |
Brevo → |
| 5k |
€95
|
⚠
€35
est. |
Brevo → |
| 6k |
€112
|
⚠
€35
est. |
Brevo → |
| 6k |
€120
|
⚠
€35
est. |
Brevo → |
| 10k |
€129
|
⚠
€35
est. |
Brevo → |
| 10k |
€151
|
⚠
€45
est. |
Brevo → |
| 11k |
€172
|
⚠
€45
est. |
Brevo → |
| 11k |
€194
|
⚠
€45
est. |
Brevo → |
| 12k |
€215
|
⚠
€45
est. |
Brevo → |
| 12k |
€237
|
⚠
€45
est. |
Brevo → |
| 13k |
€258
|
⚠
€45
est. |
Brevo → |
| 13k |
€280
|
⚠
€45
est. |
Brevo → |
| 15k |
€301
|
⚠
€45
est. |
Brevo → |
| 20k |
€323
|
⚠
€59
est. |
Brevo → |
| 25k |
€344
|
⚠
€59
est. |
Brevo → |
| 26k |
€366
|
€159
|
Brevo → |
| 27k |
€387
|
€159
|
Brevo → |
| 28k |
€409
|
€159
|
Brevo → |
| 30k |
€430
|
€159
|
Brevo → |
| 35k |
€473
|
€159
|
Brevo → |
| 40k |
€516
|
€159
|
Brevo → |
| 45k |
€559
|
€159
|
Brevo → |
| 50k |
€619
|
€159
|
Brevo → |
| 55k |
€679
|
€159
|
Brevo → |
| 60k |
€740
|
€159
|
Brevo → |
| 65k |
€800
|
€159
|
Brevo → |
| 70k |
€860
|
€159
|
Brevo → |
| 75k |
€920
|
€159
|
Brevo → |
| 80k |
€980
|
€159
|
Brevo → |
| 85k |
€1036
|
€159
|
Brevo → |
| 90k |
€1088
|
€159
|
Brevo → |
| 95k |
€1140
|
€159
|
Brevo → |
| 100k |
€1187
|
€159
|
Brevo → |
| 105k |
€1238
|
€159
|
Brevo → |
| 110k |
€1286
|
€159
|
Brevo → |
| 115k |
€1337
|
€159
|
Brevo → |
| 120k |
€1385
|
€159
|
Brevo → |
| 125k |
€1436
|
€159
|
Brevo → |
| 130k |
€1484
|
€159
|
Brevo → |
| 135k |
€1535
|
€159
|
Brevo → |
| 140k |
€1582
|
€159
|
Brevo → |
| 145k |
€1634
|
€159
|
Brevo → |
| 150k |
€1681
|
€159
|
Brevo → |
| 200k |
€1780
|
— | — |
| 250k |
€1978
|
— | — |
Feature Comparison
| Feature | Klaviyo | Brevo |
|---|---|---|
| A/B Testing | ✓ Email+ | ✓ Starter+ |
| Customer Journeys | ✗ | ✓ Business+ |
| Email Automation | ✓ | ✓ Business+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✗ | ✓ Business+ |
| Predictive Analytics | ✓ Email+ | ✗ |
| Shopify Integration | ✓ | ✗ |
| SMS Marketing | ✓ | ✓ |
| WhatsApp Campaigns | ✗ | ✓ |
Which Should You Choose?
Choose Brevo if…
- ✓ You have a large list but send weekly or less — volume pricing saves 50–70%
- ✓ You need EU-based data hosting by default (Paris HQ)
- ✓ You want email, SMS, and transactional messaging in one platform
- ✓ Price is your main concern — Brevo is almost always cheaper