Klaviyo
Free TierPowerful email and SMS marketing platform built for ecommerce. Deep Shopify and WooCommerce integration with advanced segmentation and predictive analytics.
Pricing
← Swipe to see all pricing tiers →
| Plan | 500 emails/mo | 5k emails/mo | 10k emails/mo | 15k emails/mo | 25k emails/mo | 30k emails/mo | 35k emails/mo | 50k emails/mo | 55k emails/mo | 60k emails/mo | 65k emails/mo | 100k emails/mo | 105k emails/mo | 110k emails/mo | 115k emails/mo | 120k emails/mo | 125k emails/mo | 130k emails/mo | 135k emails/mo | 150k emails/mo | 200k emails/mo | 250k emails/mo | 260k emails/mo | 270k emails/mo | 280k emails/mo | 300k emails/mo | 350k emails/mo | 400k emails/mo | 450k emails/mo | 500k emails/mo | 550k emails/mo | 600k emails/mo | 650k emails/mo | 700k emails/mo | 750k emails/mo | 800k emails/mo | 850k emails/mo | 900k emails/mo | 950k emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 1M emails/mo | 2M emails/mo |
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| Free |
Free
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€17
/month
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€26
/month
|
€39
/month
|
€52
/month
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€60
/month
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€69
/month
|
€86
/month
|
€95
/month
|
€112
/month
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€120
/month
|
€129
/month
|
€151
/month
|
€172
/month
|
€194
/month
|
€215
/month
|
€237
/month
|
€258
/month
|
€280
/month
|
€301
/month
|
€323
/month
|
€344
/month
|
€366
/month
|
€387
/month
|
€409
/month
|
€430
/month
|
€473
/month
|
€516
/month
|
€559
/month
|
€619
/month
|
€679
/month
|
€740
/month
|
€800
/month
|
€860
/month
|
€920
/month
|
€980
/month
|
€1036
/month
|
€1088
/month
|
€1140
/month
|
€1187
/month
|
€1238
/month
|
€1286
/month
|
€1337
/month
|
€1385
/month
|
€1436
/month
|
€1484
/month
|
€1535
/month
|
€1582
/month
|
€1634
/month
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€1681
/month
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€1978
/month
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Prices in EUR. This tool is priced by email volume, not contacts — you can have unlimited contacts. Toggle between monthly and annual billing above.
Price History
Cheapest paid plan at 5,000 contacts — tracked each time prices change.
Monthly (now)
€86/mo
Annual (now)
€86/mo
Email plan · tracking started May 2026
Features
Analytics
Automation
Channels
Compliance
Design
Integrations
Pros & Cons
Pros
- ✓ Best-in-class eCommerce integration — deep Shopify, WooCommerce, and BigCommerce data sync
- ✓ Predictive analytics: CLV, churn risk, and expected purchase dates built in
- ✓ Email + SMS + mobile push in one platform
- ✓ Advanced real-time segmentation using live store behaviour
Cons
- ✗ Significantly more expensive than Omnisend at scale
- ✗ US-based — GDPR compliance requires a Data Processing Agreement
- ✗ Overkill and overpriced for businesses outside eCommerce
- ✗ Free plan limited to just 250 contacts
Who is Klaviyo for?
Best for eCommerce brands on Shopify or WooCommerce that want the most sophisticated segmentation and predictive analytics available. Hard to justify outside eCommerce contexts.
Watch out for
Hidden costs and limitations that aren't obvious from the pricing page.
- ⚠ SMS credits are billed separately on top of your email plan — costs add up fast for large lists
- ⚠ Free plan hard cap of 250 contacts and 500 emails/month — very limited for testing
- ⚠ Prices jump sharply as your list grows — 50k contacts costs €619/month vs much cheaper alternatives
- ⚠ Advanced predictive analytics features require the Email plan (not free)