Klaviyo
Free TierPowerful email and SMS marketing platform built for ecommerce. Deep Shopify and WooCommerce integration with advanced segmentation and predictive analytics.
📍 US
🌍 Data: US, EU
✓ GDPR Compliant
✓ DPA Available
4.4 / 5
Pricing
| Plan | 250 contacts | 500 contacts | 1k contacts | 1.5k contacts | 2.5k contacts | 3k contacts | 3.5k contacts | 5k contacts | 5.5k contacts | 6k contacts | 6.5k contacts | 10k contacts | 10.5k contacts | 11k contacts | 11.5k contacts | 12k contacts | 12.5k contacts | 13k contacts | 13.5k contacts | 15k contacts | 20k contacts | 25k contacts | 26k contacts | 27k contacts | 28k contacts | 30k contacts | 35k contacts | 40k contacts | 45k contacts | 50k contacts | 55k contacts | 60k contacts | 65k contacts | 70k contacts | 75k contacts | 80k contacts | 85k contacts | 90k contacts | 95k contacts | 100k contacts | 105k contacts | 110k contacts | 115k contacts | 120k contacts | 125k contacts | 130k contacts | 135k contacts | 140k contacts | 145k contacts | 150k contacts | 200k contacts | 250k contacts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Free |
Free
500 emails/mo
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| — |
€17
/month
|
€26
/month
|
€39
/month
|
€52
/month
|
€60
/month
|
€69
/month
|
€86
/month
|
€95
/month
|
€112
/month
|
€120
/month
|
€129
/month
|
€151
/month
|
€172
/month
|
€194
/month
|
€215
/month
|
€237
/month
|
€258
/month
|
€280
/month
|
€301
/month
|
€323
/month
|
€344
/month
|
€366
/month
|
€387
/month
|
€409
/month
|
€430
/month
|
€473
/month
|
€516
/month
|
€559
/month
|
€619
/month
|
€679
/month
|
€740
/month
|
€800
/month
|
€860
/month
|
€920
/month
|
€980
/month
|
€1036
/month
|
€1088
/month
|
€1140
/month
|
€1187
/month
|
€1238
/month
|
€1286
/month
|
€1337
/month
|
€1385
/month
|
€1436
/month
|
€1484
/month
|
€1535
/month
|
€1582
/month
|
€1634
/month
|
€1681
/month
|
€1780
/month
|
€1978
/month
|
Prices in EUR. Toggle between monthly and annual billing above. Annual prices shown per month.
Price History
Cheapest paid plan at 5,000 contacts — tracked each time prices change.
Monthly (now)
€86/mo
Annual (now)
€86/mo
Email plan · tracking started May 2026
Features
Analytics
Predictive Analytics
Email+
✓
A/B Testing
Email+
✓
Automation
Email Automation
✓
Channels
SMS Marketing
✓
Compliance
EU Data Hosting
✗
Design
Landing Pages
✗
Integrations
Shopify Integration
✓
Pros & Cons
Pros
- ✓ Best-in-class eCommerce integration — deep Shopify, WooCommerce, and BigCommerce data sync
- ✓ Predictive analytics: CLV, churn risk, and expected purchase dates built in
- ✓ Email + SMS + mobile push in one platform
- ✓ Advanced real-time segmentation using live store behaviour
Cons
- ✗ Significantly more expensive than Omnisend at scale
- ✗ US-based — GDPR compliance requires a Data Processing Agreement
- ✗ Overkill and overpriced for businesses outside eCommerce
- ✗ Free plan limited to just 250 contacts
💡
Who is Klaviyo for?
Best for eCommerce brands on Shopify or WooCommerce that want the most sophisticated segmentation and predictive analytics available. Hard to justify outside eCommerce contexts.
Watch out for
Hidden costs and limitations that aren't obvious from the pricing page.
- ⚠ SMS credits are billed separately on top of your email plan — costs add up fast for large lists
- ⚠ Free plan hard cap of 250 contacts and 500 emails/month — very limited for testing
- ⚠ Prices jump sharply as your list grows — 50k contacts costs €619/month vs much cheaper alternatives
- ⚠ Advanced predictive analytics features require the Email plan (not free)