GDPR & EU Compliance Comparison
Which email marketing tools are actually safe for European businesses? Full breakdown of data hosting, GDPR status and DPA availability.
Last updated: May 2026
Data residency
EU tools store data in Europe — no SCCs needed.
DPA required
GDPR Art. 28 requires a signed Data Processing Agreement.
Schrems II
US tools need SCCs. EU tools have zero transfer risk.
| Tool | EU-Based | GDPR | DPA | Schrems II Risk |
|---|---|---|---|---|
|
Brevo
EU
France · EU, US |
✅ | ✅ | ✅ | ✅ Low |
|
CleverReach
EU
Germany · EU |
✅ | ✅ | ✅ | ✅ Low |
|
GetResponse
EU
Poland · EU, US |
✅ | ✅ | ✅ | ✅ Low |
|
MailerLite
EU
Lithuania · EU, US |
✅ | ✅ | ✅ | ✅ Low |
|
Mailjet
EU
France · EU, US |
✅ | ✅ | ✅ | ✅ Low |
|
Moosend
EU
Greece · EU, US |
✅ | ✅ | ✅ | ✅ Low |
|
Omnisend
EU
Lithuania · EU, US |
✅ | ✅ | ✅ | ✅ Low |
|
ActiveCampaign
US · US, EU |
— | ✅ | ✅ | ⚠️ Medium |
|
AWeber
US · US |
— | ✅ | ✅ | ⚠️ Medium |
|
Campaign Monitor
Australia · US, AU |
— | ✅ | ✅ | ⚠️ Medium |
|
Constant Contact
US · US |
— | ✅ | ✅ | ⚠️ Medium |
|
ConvertKit
US · US |
— | ✅ | ✅ | ⚠️ Medium |
|
Klaviyo
US · US, EU |
— | ✅ | ✅ | ⚠️ Medium |
|
Loops
US · US |
— | ✅ | ✅ | ⚠️ Medium |
|
Mailchimp
US · US |
— | ✅ | ✅ | ⚠️ Medium |
EU-based tools — zero data transfer risk
Brevo
EU📍 France · Data: EU, US
EU-based email platform (formerly Sendinblue). Strong GDPR compliance with EU data hosting. Great value.
CleverReach
EU📍 Germany · Data: EU
German email marketing platform. Strong GDPR compliance, EU data hosting, popular in DACH region.
GetResponse
EU📍 Poland · Data: EU, US
All-in-one marketing platform from Poland. Strong automation, webinars, and landing pages included.
MailerLite
EU📍 Lithuania · Data: EU, US
Clean, affordable email marketing loved by small businesses and creators. Lithuanian company with EU data hosting.
Mailjet
EU📍 France · Data: EU, US
EU-based transactional and marketing email platform by Sinch. Great API, real-time collaboration on email design.
Moosend
EU📍 Greece · Data: EU, US
Budget-friendly email marketing from Greece. Simple, effective, and one of the cheapest options available.
Omnisend
EU📍 Lithuania · Data: EU, US
E-commerce focused email & SMS platform. Deep Shopify integration with pre-built automation workflows.
US-based tools — usable with SCCs
These tools are legally usable in the EU but require Standard Contractual Clauses (SCCs) and proper documentation. Most provide a DPA automatically upon account creation or on request.
| Tool | HQ | DPA | What you need to do |
|---|---|---|---|
| ActiveCampaign | US | ✅ | Sign the DPA in account settings + document your SCC basis |
| AWeber | US | ✅ | Sign the DPA in account settings + document your SCC basis |
| Campaign Monitor | Australia | ✅ | Sign the DPA in account settings + document your SCC basis |
| Constant Contact | US | ✅ | Sign the DPA in account settings + document your SCC basis |
| ConvertKit | US | ✅ | Sign the DPA in account settings + document your SCC basis |
| Klaviyo | US | ✅ | Sign the DPA in account settings + document your SCC basis |
| Loops | US | ✅ | Sign the DPA in account settings + document your SCC basis |
| Mailchimp | US | ✅ | Sign the DPA in account settings + document your SCC basis |
Found your compliance requirements?
Now compare actual prices — EU-based tools are often cheaper too.