Mailchimp
Free TierThe most popular email marketing platform. Great for beginners, but gets expensive at scale.
📍 US
🌍 Data: US
✓ GDPR Compliant
✓ DPA Available
3.8 / 5
Pricing
← Swipe to see all pricing tiers →
| Plan | 250 contacts | 500 contacts | 1.5k contacts | 2.5k contacts | 5k contacts | 10k contacts | 15k contacts | 20k contacts | 25k contacts | 30k contacts | 40k contacts | 50k contacts | 75k contacts | 100k contacts | 130k contacts | 150k contacts | 200k contacts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Free |
Free
500 emails/mo
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Essentials | — | — | — | — | — | — |
€155
/month
|
€198
/month
|
€232
/month
|
€258
/month
|
€292
/month
|
€331
/month
|
— | — | — | — | — |
| Standard | — |
€17
/month
|
€38
/month
|
€51
/month
|
€86
/month
|
€116
/month
|
€198
/month
|
€245
/month
|
€267
/month
|
€292
/month
|
€353
/month
|
€387
/month
|
€542
/month
|
€689
/month
|
— | — | — |
| Premium | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
€990
/month
|
€1141
/month
|
€1378
/month
|
Prices in EUR. Toggle between monthly and annual billing above. Annual prices shown per month.
Price History
Cheapest paid plan at 5,000 contacts — tracked each time prices change.
Monthly (now)
€64/mo
Annual (now)
€51/mo
Essentials plan · tracking started May 2026
Features
AI
AI Subject Line Helper
Standard+
✓
Analytics
A/B Testing
Essentials+
✓
Automation
Customer Journeys
Standard+
✓
Email Automation
Essentials+
✓
Channels
SMS Marketing
Essentials+
✓
Design
Landing Pages
✓
Integrations
Shopify Integration
✓
Pros & Cons
Pros
- ✓ Most popular with 300+ integrations
- ✓ Excellent Shopify/WooCommerce integration
- ✓ Large template library with drag-and-drop editor
- ✓ Reliable deliverability and inbox placement
Cons
- ✗ Most expensive at scale — 10k contacts costs ~€100/month
- ✗ Free plan limited to 500 contacts only
- ✗ US data storage (requires extra GDPR care)
- ✗ Feature bloat can overwhelm simple use cases
💡
Who is Mailchimp for?
Best for eCommerce businesses needing deep integrations, or teams already invested in the Mailchimp ecosystem. Hard to justify the cost for European businesses with large lists.
Watch out for
Hidden costs and limitations that aren't obvious from the pricing page.
- ⚠ Unsubscribed contacts still count toward your billing limit — you pay for people who opted out
- ⚠ Marketing automations are locked behind the Standard plan (~€17/mo for 500 contacts)
- ⚠ A/B testing and send-time optimisation require Standard or higher
- ⚠ Audiences are billed separately — managing multiple brands doubles your cost