Best Free Mailchimp Alternatives in 2026

Q: What are the best alternatives to Mailchimp in 2026?

The best Mailchimp alternatives in 2026 are MailerLite, Brevo, GetResponse, ActiveCampaign, and Moosend. MailerLite is the cheapest option with a free plan up to 1,000 contacts.

Q: Is there a free alternative to Mailchimp?

Yes. MailerLite offers a free plan for up to 1,000 contacts with unlimited emails. Brevo also has a free plan with up to 300 emails per day.

Q: What is cheaper than Mailchimp?

Almost every major email marketing tool is cheaper than Mailchimp. At 10,000 contacts, MailerLite costs around €32/month vs Mailchimp's €100+/month.

Q: Which Mailchimp alternative is best for European businesses?

Brevo is the top choice for European businesses — it is a French company with EU data hosting by default and strong GDPR compliance. MailerLite is also EU-based and significantly cheaper than Mailchimp.

Mailchimp used to be the obvious choice for email marketing — but that's changed. In recent years, Mailchimp has significantly raised prices while competitors have pulled ahead on features, EU data hosting, and value for money. At 10,000 contacts, Mailchimp costs around €100/month. You can get the same (or better) for €25–40/month elsewhere.

For European businesses, there's another concern: Mailchimp stores data on US servers, which creates friction with GDPR compliance. Several of the alternatives below are EU-based by default.

Tool	Best for	EU hosted	Price at 10k contacts
MailerLite	Budget & simplicity	✓ Yes	~€32/mo
Brevo	Large lists, EU data	✓ Yes	~€25/mo*
Moosend	Best value overall	✗ No	~€32/mo
GetResponse	Automation + webinars	✗ No	~€79/mo
ActiveCampaign	CRM + automation	✗ No	~€70/mo
Mailchimp	Current tool	✗ US only	~€100/mo

1. Brevo — Best for large lists & EU data hosting

Brevo (formerly Sendinblue) is the most popular Mailchimp alternative for European businesses. Headquartered in France, it stores data in the EU by default and uses a volume-based pricing model — you pay per email sent, not per contact. If you have 20,000 contacts but only send a weekly newsletter, Brevo will cost you 60–70% less than Mailchimp.

Compare Mailchimp vs Brevo →

2. MailerLite — Best for simplicity & budget

MailerLite is the cleanest, most affordable email tool on the market. Its free plan supports 1,000 contacts — double Mailchimp's 500-contact free tier. Paid plans start at €10/month. At 10,000 contacts, MailerLite costs roughly €32/month vs Mailchimp's ~€100/month — a massive difference over a year.

Compare Mailchimp vs MailerLite →

3. GetResponse — Best for automation & webinars

GetResponse has one of the best automation builders in the industry and uniquely includes a built-in webinar platform. Pricing is around €79/month for 10,000 contacts — cheaper than Mailchimp and with more features. If you run webinars or need complex automations, GetResponse is hard to beat.

Compare Mailchimp vs GetResponse →

4. ActiveCampaign — Best for CRM + advanced automation

ActiveCampaign is the best option if you need a proper CRM alongside your email marketing. It includes deal pipelines, contact scoring, and one of the most powerful automation engines available. At 10,000 contacts, ActiveCampaign starts at around €70/month vs Mailchimp's €100+.

Compare Mailchimp vs ActiveCampaign →

5. Moosend — Best value for money

Moosend is the most affordable full-featured Mailchimp alternative. At 10,000 contacts, Moosend costs around €32/month — roughly a third of Mailchimp's price. It includes automation, landing pages, and segmentation with no email sending limits on paid plans.

Compare Mailchimp vs Moosend →

Which Mailchimp alternative is cheapest for your list size?

The answer depends on your contact count and how often you send. Brevo is cheapest for large lists with infrequent sends. MailerLite wins for most small businesses. Use the calculator below to get an exact answer for your situation.