ActiveCampaign
Powerful automation-first platform. Best-in-class email automation and CRM integration for growing businesses.
📍 US
🌍 Data: US, EU
✓ GDPR Compliant
✓ DPA Available
4.4 / 5
Pricing
← Swipe to see all pricing tiers →
| Plan | 1k contacts | 2.5k contacts | 5k contacts | 7.5k contacts | 10k contacts | 15k contacts | 20k contacts | 25k contacts | 30k contacts | 40k contacts | 50k contacts | 75k contacts | 100k contacts | 150k contacts | 200k contacts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Starter |
€15
/month
|
€39
/month
|
€79
/month
|
€109
/month
|
€149
/month
|
€231
/month
|
€311
/month
|
€391
/month
|
— | — | — | — | — | — | — |
| Plus |
€49
/month
|
€95
/month
|
€145
/month
|
€169
/month
|
€189
/month
|
€265
/month
|
€329
/month
|
€389
/month
|
€449
/month
|
€549
/month
|
€609
/month
|
€879
/month
|
€1199
/month
|
€1599
/month
|
€1999
/month
|
| Pro |
€79
/month
|
€149
/month
|
€205
/month
|
€289
/month
|
€375
/month
|
€465
/month
|
€549
/month
|
€629
/month
|
€709
/month
|
€879
/month
|
€969
/month
|
€1375
/month
|
€1599
/month
|
€1863
/month
|
€2135
/month
|
| Enterprise |
€145
/month
|
€255
/month
|
€375
/month
|
€479
/month
|
€589
/month
|
€689
/month
|
€785
/month
|
€879
/month
|
€949
/month
|
€1095
/month
|
€1169
/month
|
€1447
/month
|
€1735
/month
|
€2079
/month
|
€2415
/month
|
Prices in EUR. Toggle between monthly and annual billing above. Annual prices shown per month.
Price History
Cheapest paid plan at 5,000 contacts — tracked each time prices change.
Monthly (now)
€79/mo
Annual (now)
€79/mo
Starter plan · tracking started May 2026
Features
Analytics
A/B Testing
✓
Automation
Customer Journeys
Plus+
✓
Email Automation
✓
Channels
SMS Marketing
Plus+
✓
Compliance
EU Data Hosting
✗
Design
Landing Pages
✓
Integrations
CRM Built-in
✓
Pros & Cons
Pros
- ✓ Most powerful automation engine on the market
- ✓ Built-in CRM with deal pipelines
- ✓ Excellent segmentation and conditional logic
- ✓ Strong deliverability and reporting
Cons
- ✗ Steeper learning curve than most competitors
- ✗ More expensive than Brevo or MailerLite
- ✗ US-based (requires GDPR Data Processing Agreement)
- ✗ Can be overkill for simple newsletters
💡
Who is ActiveCampaign for?
Best for B2B companies and agencies that need deep CRM integration, advanced segmentation, and complex multi-step automations. Not ideal for simple newsletter use cases.
Watch out for
Hidden costs and limitations that aren't obvious from the pricing page.
- ⚠ CRM and deal pipelines require the Plus plan (~€49/mo for 1k contacts) — not in Lite
- ⚠ Predictive sending and machine-learning features locked to Professional plan
- ⚠ Onboarding and migration support costs extra unless you're on Enterprise