Loops
Free TierModern email platform for SaaS companies. Clean UI, event-based automation, built for product-led growth.
📍 US
🌍 Data: US
✓ GDPR Compliant
✓ DPA Available
4.2 / 5
Pricing
← Swipe to see all pricing tiers →
| Plan | 1k contacts | 5k contacts | 10k contacts | 15k contacts | 25k contacts | 50k contacts | 100k contacts | 150k contacts | 200k contacts | 300k contacts |
|---|---|---|---|---|---|---|---|---|---|---|
| Free |
Free
4,000 emails/mo
|
— | — | — | — | — | — | — | — | — |
| Growing Audience | — |
€42
/month
|
€85
/month
|
€128
/month
|
€171
/month
|
€214
/month
|
€343
/month
|
€515
/month
|
€687
/month
|
€1031
/month
|
Prices in EUR. Toggle between monthly and annual billing above. Annual prices shown per month.
Price History
Cheapest paid plan at 5,000 contacts — tracked each time prices change.
Monthly (now)
€45/mo
Annual (now)
€45/mo
Growing Audience plan · tracking started May 2026
Features
Analytics
A/B Testing
✓
Automation
Email Automation
✓
Channels
SMS Marketing
✗
Compliance
EU Data Hosting
✗
Design
Landing Pages
✗
Integrations
API / Transactional Email
✓
Pros & Cons
Pros
- ✓ Purpose-built for SaaS product emails
- ✓ Clean modern interface built for developers and product teams
- ✓ Great transactional + marketing email in one tool
- ✓ Event-based triggers work natively with product data
Cons
- ✗ Very niche — not suitable for eCommerce or content creators
- ✗ Smaller platform with fewer integrations
- ✗ Limited template library
- ✗ Pricing can be high for early-stage startups
💡
Who is Loops for?
Best for SaaS companies and startups that want to send onboarding emails, feature announcements, and lifecycle emails driven by product events. Not a general-purpose email tool.
Watch out for
Hidden costs and limitations that aren't obvious from the pricing page.
- ⚠ Priced as a SaaS tool — costs can be high for early-stage startups relative to contact count
- ⚠ Not suitable for traditional newsletter or eCommerce use — purpose-built for SaaS lifecycle emails
- ⚠ Limited pre-built templates compared to general-purpose tools