Klaviyo vs Brevo
Klaviyo
Free Tier
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Brevo
EU-Based Free Tier
📍 France
🌍 EU, US
✓ GDPR · ✓ DPA
4.3
⚠ Brevo charges by email volume while Klaviyo charges by contacts — they use different pricing models. Brevo's prices below are estimated based on your send frequency. Adjust above for an accurate comparison.
Price Comparison (Monthly)
| Contacts | Klaviyo | Brevo | Cheaper |
|---|---|---|---|
| 250 |
⚠
€17
est. |
⚠
Free
est. |
Brevo → |
| 500 |
⚠
€17
est. |
⚠
Free
est. |
Brevo → |
| 1k |
⚠
€26
est. |
⚠
Free
est. |
Brevo → |
| 1k |
⚠
€39
est. |
⚠
Free
est. |
Brevo → |
| 2k |
⚠
€52
est. |
⚠
€14
est. |
Brevo → |
| 3k |
⚠
€60
est. |
⚠
€25
est. |
Brevo → |
| 3k |
⚠
€69
est. |
⚠
€25
est. |
Brevo → |
| 5k |
⚠
€86
est. |
⚠
€25
est. |
Brevo → |
| 5k |
⚠
€95
est. |
⚠
€35
est. |
Brevo → |
| 6k |
⚠
€112
est. |
⚠
€35
est. |
Brevo → |
| 6k |
⚠
€120
est. |
⚠
€35
est. |
Brevo → |
| 10k |
⚠
€129
est. |
⚠
€35
est. |
Brevo → |
| 10k |
⚠
€151
est. |
⚠
€45
est. |
Brevo → |
| 11k |
⚠
€172
est. |
⚠
€45
est. |
Brevo → |
| 11k |
⚠
€194
est. |
⚠
€45
est. |
Brevo → |
| 12k |
⚠
€215
est. |
⚠
€45
est. |
Brevo → |
| 12k |
⚠
€237
est. |
⚠
€45
est. |
Brevo → |
| 13k |
⚠
€258
est. |
⚠
€45
est. |
Brevo → |
| 13k |
⚠
€280
est. |
⚠
€45
est. |
Brevo → |
| 15k |
⚠
€301
est. |
⚠
€45
est. |
Brevo → |
| 20k |
⚠
€323
est. |
⚠
€59
est. |
Brevo → |
| 25k |
⚠
€344
est. |
⚠
€59
est. |
Brevo → |
| 26k |
⚠
€366
est. |
€159
|
Brevo → |
| 27k |
⚠
€387
est. |
€159
|
Brevo → |
| 28k |
⚠
€409
est. |
€159
|
Brevo → |
| 30k |
⚠
€430
est. |
€159
|
Brevo → |
| 35k |
⚠
€473
est. |
€159
|
Brevo → |
| 40k |
⚠
€516
est. |
€159
|
Brevo → |
| 45k |
⚠
€559
est. |
€159
|
Brevo → |
| 50k |
⚠
€619
est. |
€159
|
Brevo → |
| 55k |
⚠
€679
est. |
€159
|
Brevo → |
| 60k |
⚠
€740
est. |
€159
|
Brevo → |
| 65k |
⚠
€800
est. |
€159
|
Brevo → |
| 70k |
⚠
€860
est. |
€159
|
Brevo → |
| 75k |
⚠
€920
est. |
€159
|
Brevo → |
| 80k |
⚠
€980
est. |
€159
|
Brevo → |
| 85k |
⚠
€1036
est. |
€159
|
Brevo → |
| 90k |
⚠
€1088
est. |
€159
|
Brevo → |
| 95k |
⚠
€1140
est. |
€159
|
Brevo → |
| 100k |
⚠
€1187
est. |
€159
|
Brevo → |
| 105k |
⚠
€1238
est. |
€159
|
Brevo → |
| 110k |
⚠
€1286
est. |
€159
|
Brevo → |
| 115k |
⚠
€1337
est. |
€159
|
Brevo → |
| 120k |
⚠
€1385
est. |
€159
|
Brevo → |
| 125k |
⚠
€1436
est. |
€159
|
Brevo → |
| 130k |
⚠
€1484
est. |
€159
|
Brevo → |
| 135k |
⚠
€1535
est. |
€159
|
Brevo → |
| 140k |
⚠
€1582
est. |
€159
|
Brevo → |
| 145k |
⚠
€1634
est. |
€159
|
Brevo → |
| 150k |
⚠
€1681
est. |
€159
|
Brevo → |
| 200k |
⚠
€1780
est. |
— | — |
| 250k |
⚠
€1978
est. |
— | — |
Feature Comparison
| Feature | Klaviyo | Brevo |
|---|---|---|
| A/B Testing | ✓ Email+ | ✓ Starter+ |
| Customer Journeys | ✗ | ✓ Business+ |
| Email Automation | ✓ | ✓ Business+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✗ | ✓ Business+ |
| Predictive Analytics | ✓ Email+ | ✗ |
| Shopify Integration | ✓ | ✗ |
| SMS Marketing | ✓ | ✓ |
| WhatsApp Campaigns | ✗ | ✓ |
Which Should You Choose?
Choose Brevo if…
- ✓ You have a large list but send weekly or less — volume pricing saves 50–70%
- ✓ You need EU-based data hosting by default (Paris HQ)
- ✓ You want email, SMS, and transactional messaging in one platform
- ✓ Price is your main concern — Brevo is almost always cheaper