Klaviyo vs Mailchimp
Klaviyo
Free Tier
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
Price Comparison (Monthly)
| Contacts | Klaviyo | Mailchimp | Cheaper |
|---|---|---|---|
| 250 |
€17
|
€17
|
Tie |
| 500 |
€17
|
€17
|
Tie |
| 1k |
€26
|
€38
|
Klaviyo → |
| 1k |
€39
|
€38
|
Mailchimp → |
| 2k |
€52
|
€51
|
Mailchimp → |
| 3k |
€60
|
€86
|
Klaviyo → |
| 3k |
€69
|
€86
|
Klaviyo → |
| 5k |
€86
|
€86
|
Tie |
| 5k |
€95
|
€116
|
Klaviyo → |
| 6k |
€112
|
€116
|
Klaviyo → |
| 6k |
€120
|
€116
|
Mailchimp → |
| 10k |
€129
|
€116
|
Mailchimp → |
| 10k |
€151
|
€155
|
Klaviyo → |
| 11k |
€172
|
€155
|
Mailchimp → |
| 11k |
€194
|
€155
|
Mailchimp → |
| 12k |
€215
|
€155
|
Mailchimp → |
| 12k |
€237
|
€155
|
Mailchimp → |
| 13k |
€258
|
€155
|
Mailchimp → |
| 13k |
€280
|
€155
|
Mailchimp → |
| 15k |
€301
|
€155
|
Mailchimp → |
| 20k |
€323
|
€198
|
Mailchimp → |
| 25k |
€344
|
€232
|
Mailchimp → |
| 26k |
€366
|
€258
|
Mailchimp → |
| 27k |
€387
|
€258
|
Mailchimp → |
| 28k |
€409
|
€258
|
Mailchimp → |
| 30k |
€430
|
€258
|
Mailchimp → |
| 35k |
€473
|
€292
|
Mailchimp → |
| 40k |
€516
|
€292
|
Mailchimp → |
| 45k |
€559
|
€331
|
Mailchimp → |
| 50k |
€619
|
€331
|
Mailchimp → |
| 55k |
€679
|
€542
|
Mailchimp → |
| 60k |
€740
|
€542
|
Mailchimp → |
| 65k |
€800
|
€542
|
Mailchimp → |
| 70k |
€860
|
€542
|
Mailchimp → |
| 75k |
€920
|
€542
|
Mailchimp → |
| 80k |
€980
|
€689
|
Mailchimp → |
| 85k |
€1036
|
€689
|
Mailchimp → |
| 90k |
€1088
|
€689
|
Mailchimp → |
| 95k |
€1140
|
€689
|
Mailchimp → |
| 100k |
€1187
|
€689
|
Mailchimp → |
| 105k |
€1238
|
€990
|
Mailchimp → |
| 110k |
€1286
|
€990
|
Mailchimp → |
| 115k |
€1337
|
€990
|
Mailchimp → |
| 120k |
€1385
|
€990
|
Mailchimp → |
| 125k |
€1436
|
€990
|
Mailchimp → |
| 130k |
€1484
|
€990
|
Mailchimp → |
| 135k |
€1535
|
€1141
|
Mailchimp → |
| 140k |
€1582
|
€1141
|
Mailchimp → |
| 145k |
€1634
|
€1141
|
Mailchimp → |
| 150k |
€1681
|
€1141
|
Mailchimp → |
| 200k |
€1780
|
€1378
|
Mailchimp → |
| 250k |
€1978
|
— | — |
Feature Comparison
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| A/B Testing | ✓ Email+ | ✓ Essentials+ |
| AI Subject Line Helper | ✗ | ✓ Standard+ |
| Customer Journeys | ✗ | ✓ Standard+ |
| Email Automation | ✓ | ✓ Essentials+ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Predictive Analytics | ✓ Email+ | ✗ |
| Shopify Integration | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ Essentials+ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost