Mailchimp vs Klaviyo
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
Klaviyo
Free Tier
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | Mailchimp | Klaviyo | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
⚠
Free
est. |
Tie |
| 500 |
€17
|
⚠
€17
est. |
Tie |
| 1k |
€38
|
⚠
€26
est. |
Klaviyo → |
| 1k |
€38
|
⚠
€39
est. |
Mailchimp → |
| 2k |
€51
|
⚠
€52
est. |
Mailchimp → |
| 3k |
€86
|
⚠
€60
est. |
Klaviyo → |
| 3k |
€86
|
⚠
€69
est. |
Klaviyo → |
| 5k |
€86
|
⚠
€86
est. |
Tie |
| 5k |
€116
|
⚠
€95
est. |
Klaviyo → |
| 6k |
€116
|
⚠
€112
est. |
Klaviyo → |
| 6k |
€116
|
⚠
€120
est. |
Mailchimp → |
| 10k |
€116
|
⚠
€129
est. |
Mailchimp → |
| 10k |
€155
|
⚠
€151
est. |
Klaviyo → |
| 11k |
€155
|
⚠
€172
est. |
Mailchimp → |
| 11k |
€155
|
⚠
€194
est. |
Mailchimp → |
| 12k |
€155
|
⚠
€215
est. |
Mailchimp → |
| 12k |
€155
|
⚠
€237
est. |
Mailchimp → |
| 13k |
€155
|
⚠
€258
est. |
Mailchimp → |
| 13k |
€155
|
⚠
€280
est. |
Mailchimp → |
| 15k |
€155
|
⚠
€301
est. |
Mailchimp → |
| 20k |
€198
|
⚠
€323
est. |
Mailchimp → |
| 25k |
€232
|
⚠
€344
est. |
Mailchimp → |
| 26k |
€258
|
⚠
€366
est. |
Mailchimp → |
| 27k |
€258
|
⚠
€387
est. |
Mailchimp → |
| 28k |
€258
|
⚠
€409
est. |
Mailchimp → |
| 30k |
€258
|
⚠
€430
est. |
Mailchimp → |
| 35k |
€292
|
⚠
€473
est. |
Mailchimp → |
| 40k |
€292
|
⚠
€516
est. |
Mailchimp → |
| 45k |
€331
|
⚠
€559
est. |
Mailchimp → |
| 50k |
€331
|
⚠
€619
est. |
Mailchimp → |
| 55k |
€542
|
⚠
€679
est. |
Mailchimp → |
| 60k |
€542
|
⚠
€740
est. |
Mailchimp → |
| 65k |
€542
|
⚠
€800
est. |
Mailchimp → |
| 70k |
€542
|
⚠
€860
est. |
Mailchimp → |
| 75k |
€542
|
⚠
€920
est. |
Mailchimp → |
| 80k |
€689
|
⚠
€980
est. |
Mailchimp → |
| 85k |
€689
|
⚠
€1036
est. |
Mailchimp → |
| 90k |
€689
|
⚠
€1088
est. |
Mailchimp → |
| 95k |
€689
|
⚠
€1140
est. |
Mailchimp → |
| 100k |
€689
|
⚠
€1187
est. |
Mailchimp → |
| 105k |
€990
|
⚠
€1238
est. |
Mailchimp → |
| 110k |
€990
|
⚠
€1286
est. |
Mailchimp → |
| 115k |
€990
|
⚠
€1337
est. |
Mailchimp → |
| 120k |
€990
|
⚠
€1385
est. |
Mailchimp → |
| 125k |
€990
|
⚠
€1436
est. |
Mailchimp → |
| 130k |
€990
|
⚠
€1484
est. |
Mailchimp → |
| 135k |
€1141
|
⚠
€1535
est. |
Mailchimp → |
| 140k |
€1141
|
⚠
€1582
est. |
Mailchimp → |
| 145k |
€1141
|
⚠
€1634
est. |
Mailchimp → |
| 150k |
€1141
|
⚠
€1681
est. |
Mailchimp → |
| 200k |
€1378
|
⚠
€1780
est. |
Mailchimp → |
| 250k | — |
⚠
€1978
est. |
— |
Feature Comparison
| Feature | Mailchimp | Klaviyo |
|---|---|---|
| A/B Testing | ✓ Essentials+ | ✓ Email+ |
| AI Subject Line Helper | ✓ Standard+ | ✗ |
| Customer Journeys | ✓ Standard+ | ✗ |
| Email Automation | ✓ Essentials+ | ✓ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✓ | ✗ |
| Predictive Analytics | ✗ | ✓ Email+ |
| Shopify Integration | ✓ | ✓ |
| SMS Marketing | ✓ Essentials+ | ✓ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost