ActiveCampaign vs Klaviyo
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Klaviyo
Free Tier
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | ActiveCampaign | Klaviyo | Cheaper |
|---|---|---|---|
| 250 |
€15
|
⚠
Free
est. |
Klaviyo → |
| 500 |
€15
|
⚠
€17
est. |
ActiveCampaign → |
| 1k |
€15
|
⚠
€26
est. |
ActiveCampaign → |
| 1k |
€39
|
⚠
€39
est. |
Tie |
| 2k |
€39
|
⚠
€52
est. |
ActiveCampaign → |
| 3k |
€79
|
⚠
€60
est. |
Klaviyo → |
| 3k |
€79
|
⚠
€69
est. |
Klaviyo → |
| 5k |
€79
|
⚠
€86
est. |
ActiveCampaign → |
| 5k |
€109
|
⚠
€95
est. |
Klaviyo → |
| 6k |
€109
|
⚠
€112
est. |
ActiveCampaign → |
| 6k |
€109
|
⚠
€120
est. |
ActiveCampaign → |
| 7k |
€109
|
⚠
€129
est. |
ActiveCampaign → |
| 10k |
€149
|
⚠
€129
est. |
Klaviyo → |
| 10k |
€231
|
⚠
€151
est. |
Klaviyo → |
| 11k |
€231
|
⚠
€172
est. |
Klaviyo → |
| 11k |
€231
|
⚠
€194
est. |
Klaviyo → |
| 12k |
€231
|
⚠
€215
est. |
Klaviyo → |
| 12k |
€231
|
⚠
€237
est. |
ActiveCampaign → |
| 13k |
€231
|
⚠
€258
est. |
ActiveCampaign → |
| 13k |
€231
|
⚠
€280
est. |
ActiveCampaign → |
| 15k |
€231
|
⚠
€301
est. |
ActiveCampaign → |
| 20k |
€311
|
⚠
€323
est. |
ActiveCampaign → |
| 25k |
€389
|
⚠
€344
est. |
Klaviyo → |
| 26k |
€449
|
⚠
€366
est. |
Klaviyo → |
| 27k |
€449
|
⚠
€387
est. |
Klaviyo → |
| 28k |
€449
|
⚠
€409
est. |
Klaviyo → |
| 30k |
€449
|
⚠
€430
est. |
Klaviyo → |
| 35k |
€549
|
⚠
€473
est. |
Klaviyo → |
| 40k |
€549
|
⚠
€516
est. |
Klaviyo → |
| 45k |
€609
|
⚠
€559
est. |
Klaviyo → |
| 50k |
€609
|
⚠
€619
est. |
ActiveCampaign → |
| 55k |
€879
|
⚠
€679
est. |
Klaviyo → |
| 60k |
€879
|
⚠
€740
est. |
Klaviyo → |
| 65k |
€879
|
⚠
€800
est. |
Klaviyo → |
| 70k |
€879
|
⚠
€860
est. |
Klaviyo → |
| 75k |
€879
|
⚠
€920
est. |
ActiveCampaign → |
| 80k |
€1199
|
⚠
€980
est. |
Klaviyo → |
| 85k |
€1199
|
⚠
€1036
est. |
Klaviyo → |
| 90k |
€1199
|
⚠
€1088
est. |
Klaviyo → |
| 95k |
€1199
|
⚠
€1140
est. |
Klaviyo → |
| 100k |
€1199
|
⚠
€1187
est. |
Klaviyo → |
| 105k |
€1599
|
⚠
€1238
est. |
Klaviyo → |
| 110k |
€1599
|
⚠
€1286
est. |
Klaviyo → |
| 115k |
€1599
|
⚠
€1337
est. |
Klaviyo → |
| 120k |
€1599
|
⚠
€1385
est. |
Klaviyo → |
| 125k |
€1599
|
⚠
€1436
est. |
Klaviyo → |
| 130k |
€1599
|
⚠
€1484
est. |
Klaviyo → |
| 135k |
€1599
|
⚠
€1535
est. |
Klaviyo → |
| 140k |
€1599
|
⚠
€1582
est. |
Klaviyo → |
| 145k |
€1599
|
⚠
€1634
est. |
ActiveCampaign → |
| 150k |
€1599
|
⚠
€1681
est. |
ActiveCampaign → |
| 200k |
€1999
|
⚠
€1780
est. |
Klaviyo → |
| 250k | — |
⚠
€1978
est. |
— |
Feature Comparison
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| A/B Testing | ✓ | ✓ Email+ |
| CRM Built-in | ✓ | ✗ |
| Customer Journeys | ✓ Plus+ | ✗ |
| Email Automation | ✓ | ✓ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✓ | ✗ |
| Predictive Analytics | ✗ | ✓ Email+ |
| Shopify Integration | ✗ | ✓ |
| SMS Marketing | ✓ Plus+ | ✓ |
Which Should You Choose?
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows