Mailchimp vs Omnisend
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
Omnisend
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | Mailchimp | Omnisend | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
⚠
Free
est. |
Tie |
| 500 |
€17
|
€17
|
Tie |
| 1k |
€38
|
€17
|
Omnisend → |
| 1k |
€38
|
€22
|
Omnisend → |
| 2k |
€51
|
€26
|
Omnisend → |
| 2k |
€51
|
€38
|
Omnisend → |
| 3k |
€86
|
€43
|
Omnisend → |
| 5k |
€86
|
€70
|
Omnisend → |
| 5k |
€116
|
€76
|
Omnisend → |
| 9k |
€116
|
€109
|
Omnisend → |
| 10k |
€116
|
€114
|
Omnisend → |
| 10k |
€155
|
€129
|
Omnisend → |
| 12k |
€155
|
€162
|
Mailchimp → |
| 15k |
€155
|
€178
|
Mailchimp → |
| 20k |
€198
|
€228
|
Mailchimp → |
| 25k |
€232
|
€243
|
Mailchimp → |
| 26k |
€258
|
€248
|
Omnisend → |
| 30k |
€258
|
€306
|
Mailchimp → |
| 35k |
€292
|
€306
|
Mailchimp → |
| 40k |
€292
|
€355
|
Mailchimp → |
| 50k |
€331
|
€355
|
Mailchimp → |
| 55k |
€542
|
€387
|
Omnisend → |
| 75k |
€542
|
€602
|
Mailchimp → |
| 80k |
€689
|
€602
|
Omnisend → |
| 100k |
€689
|
€774
|
Mailchimp → |
| 105k |
€990
|
€850
|
Omnisend → |
| 130k |
€990
|
€1207
|
Mailchimp → |
| 145k |
€1141
|
€1207
|
Mailchimp → |
| 150k |
€1141
|
€1252
|
Mailchimp → |
| 200k |
€1378
|
— | — |
Feature Comparison
| Feature | Mailchimp | Omnisend |
|---|---|---|
| A/B Testing | ✓ Essentials+ | ✓ Standard+ |
| AI Subject Line Helper | ✓ Standard+ | ✗ |
| Customer Journeys | ✓ Standard+ | ✗ |
| Email Automation | ✓ Essentials+ | ✓ Standard+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✓ | ✗ |
| Product Recommender | ✗ | ✓ Standard+ |
| Shopify Integration | ✓ | ✓ |
| SMS Marketing | ✓ Essentials+ | ✓ |
| Web Push Notifications | ✗ | ✓ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost
Choose Omnisend if…
- ✓ You run an eCommerce store on Shopify, WooCommerce, or BigCommerce
- ✓ You need abandoned cart, browse abandonment, and post-purchase flows
- ✓ You want email, SMS, and push notifications in one platform
- ✓ You want pre-built eCommerce automation that works out of the box