Omnisend vs MailerLite
Omnisend
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.4
MailerLite
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.5
Price Comparison (Monthly)
| Contacts | Omnisend | MailerLite | Cheaper |
|---|---|---|---|
| 250 |
€17
|
⚠
Free
est. |
MailerLite → |
| 500 |
€17
|
€11
|
MailerLite → |
| 1k |
€17
|
€17
|
Tie |
| 1k |
€22
|
€29
|
Omnisend → |
| 2k |
€26
|
€29
|
Omnisend → |
| 2k |
€38
|
€29
|
MailerLite → |
| 3k |
€43
|
€44
|
Omnisend → |
| 5k |
€70
|
€44
|
MailerLite → |
| 5k |
€76
|
€59
|
MailerLite → |
| 8k |
€109
|
€59
|
MailerLite → |
| 9k |
€109
|
€79
|
MailerLite → |
| 10k |
€114
|
€79
|
MailerLite → |
| 10k |
€129
|
€109
|
MailerLite → |
| 12k |
€162
|
€109
|
MailerLite → |
| 15k |
€178
|
€109
|
MailerLite → |
| 20k |
€228
|
€139
|
MailerLite → |
| 25k |
€243
|
€159
|
MailerLite → |
| 26k |
€248
|
€199
|
MailerLite → |
| 30k |
€306
|
€199
|
MailerLite → |
| 35k |
€306
|
€219
|
MailerLite → |
| 40k |
€355
|
€239
|
MailerLite → |
| 45k |
€355
|
€259
|
MailerLite → |
| 50k |
€355
|
€279
|
MailerLite → |
| 55k |
€387
|
€339
|
MailerLite → |
| 60k |
€602
|
€339
|
MailerLite → |
| 70k |
€602
|
€359
|
MailerLite → |
| 80k |
€602
|
€379
|
MailerLite → |
| 90k |
€774
|
€399
|
MailerLite → |
| 100k |
€774
|
€419
|
MailerLite → |
| 105k |
€850
|
€449
|
MailerLite → |
| 110k |
€1207
|
€449
|
MailerLite → |
| 120k |
€1207
|
€489
|
MailerLite → |
| 130k |
€1207
|
€519
|
MailerLite → |
| 140k |
€1207
|
€549
|
MailerLite → |
| 145k |
€1207
|
€579
|
MailerLite → |
| 150k |
€1252
|
€579
|
MailerLite → |
| 160k | — |
€619
|
— |
| 170k | — |
€649
|
— |
| 180k | — |
€689
|
— |
| 190k | — |
€739
|
— |
| 200k | — |
€789
|
— |
Feature Comparison
| Feature | Omnisend | MailerLite |
|---|---|---|
| A/B Testing | ✓ Standard+ | ✓ Comfort+ |
| Email Automation | ✓ Standard+ | ✓ Comfort+ |
| EU Data Hosting | ✓ | ✓ |
| Landing Pages | ✗ | ✓ |
| Product Recommender | ✓ Standard+ | ✗ |
| Shopify Integration | ✓ | ✓ |
| SMS Marketing | ✓ | ✗ |
| Web Push Notifications | ✓ | ✗ |
| Website Builder | ✗ | ✓ |
Which Should You Choose?
Choose Omnisend if…
- ✓ You run an eCommerce store on Shopify, WooCommerce, or BigCommerce
- ✓ You need abandoned cart, browse abandonment, and post-purchase flows
- ✓ You want email, SMS, and push notifications in one platform
- ✓ You want pre-built eCommerce automation that works out of the box
Choose MailerLite if…
- ✓ You're starting out and want a generous free tier (1,000 contacts, 12K emails/mo)
- ✓ You need EU data hosting at an affordable price
- ✓ You want automation, landing pages, and pop-ups without paying extra
- ✓ You send a weekly newsletter and want the cleanest interface