Mailchimp vs Loops
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
Loops
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
4.2
Price Comparison (Monthly)
| Contacts | Mailchimp | Loops | Cheaper |
|---|---|---|---|
| 250 |
€17
|
⚠
Free
est. |
Loops → |
| 500 |
€17
|
⚠
Free
est. |
Loops → |
| 1k |
€38
|
⚠
Free
est. |
Loops → |
| 1k |
€38
|
€42
|
Mailchimp → |
| 2k |
€51
|
€42
|
Loops → |
| 5k |
€86
|
€42
|
Loops → |
| 10k |
€116
|
€85
|
Loops → |
| 15k |
€155
|
€128
|
Loops → |
| 20k |
€198
|
€171
|
Loops → |
| 25k |
€232
|
€171
|
Loops → |
| 30k |
€258
|
€214
|
Loops → |
| 40k |
€292
|
€214
|
Loops → |
| 50k |
€331
|
€214
|
Loops → |
| 75k |
€542
|
€343
|
Loops → |
| 100k |
€689
|
€343
|
Loops → |
| 130k |
€990
|
€515
|
Loops → |
| 150k |
€1141
|
€515
|
Loops → |
| 200k |
€1378
|
€687
|
Loops → |
| 300k | — |
€1031
|
— |
Feature Comparison
| Feature | Mailchimp | Loops |
|---|---|---|
| A/B Testing | ✓ Essentials+ | ✓ |
| AI Subject Line Helper | ✓ Standard+ | ✗ |
| API / Transactional Email | ✗ | ✓ |
| Customer Journeys | ✓ Standard+ | ✗ |
| Email Automation | ✓ Essentials+ | ✓ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✓ | ✗ |
| Shopify Integration | ✓ | ✗ |
| SMS Marketing | ✓ Essentials+ | ✗ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost
Choose Loops if…
- ✓ You run a SaaS product and need clean lifecycle email automation
- ✓ You want developer-friendly tooling with tight product integration
- ✓ You need to trigger emails from user events in your product
- ✓ You want to replace complex CRM email flows with something simpler