Mailchimp vs ActiveCampaign
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | Mailchimp | ActiveCampaign | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
€15
|
Mailchimp → |
| 500 |
€17
|
€15
|
ActiveCampaign → |
| 1k |
€38
|
€15
|
ActiveCampaign → |
| 1k |
€38
|
€39
|
Mailchimp → |
| 2k |
€51
|
€39
|
ActiveCampaign → |
| 5k |
€86
|
€79
|
ActiveCampaign → |
| 7k |
€116
|
€109
|
ActiveCampaign → |
| 10k |
€116
|
€149
|
Mailchimp → |
| 15k |
€155
|
€231
|
Mailchimp → |
| 20k |
€198
|
€311
|
Mailchimp → |
| 25k |
€232
|
€389
|
Mailchimp → |
| 30k |
€258
|
€449
|
Mailchimp → |
| 40k |
€292
|
€549
|
Mailchimp → |
| 50k |
€331
|
€609
|
Mailchimp → |
| 75k |
€542
|
€879
|
Mailchimp → |
| 100k |
€689
|
€1199
|
Mailchimp → |
| 130k |
€990
|
€1599
|
Mailchimp → |
| 150k |
€1141
|
€1599
|
Mailchimp → |
| 200k |
€1378
|
€1999
|
Mailchimp → |
Feature Comparison
| Feature | Mailchimp | ActiveCampaign |
|---|---|---|
| A/B Testing | ✓ Essentials+ | ✓ |
| AI Subject Line Helper | ✓ Standard+ | ✗ |
| CRM Built-in | ✗ | ✓ |
| Customer Journeys | ✓ Standard+ | ✓ Plus+ |
| Email Automation | ✓ Essentials+ | ✓ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✓ | ✓ |
| Shopify Integration | ✓ | ✗ |
| SMS Marketing | ✓ Essentials+ | ✓ Plus+ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows