Loops vs Mailchimp
Loops
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
4.2
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
Price Comparison (Monthly)
| Contacts | Loops | Mailchimp | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
€17
|
Loops → |
| 500 |
⚠
Free
est. |
€17
|
Loops → |
| 1k |
⚠
Free
est. |
€38
|
Loops → |
| 1k |
€42
|
€38
|
Mailchimp → |
| 2k |
€42
|
€51
|
Loops → |
| 5k |
€42
|
€86
|
Loops → |
| 10k |
€85
|
€116
|
Loops → |
| 15k |
€128
|
€155
|
Loops → |
| 20k |
€171
|
€198
|
Loops → |
| 25k |
€171
|
€232
|
Loops → |
| 30k |
€214
|
€258
|
Loops → |
| 40k |
€214
|
€292
|
Loops → |
| 50k |
€214
|
€331
|
Loops → |
| 75k |
€343
|
€542
|
Loops → |
| 100k |
€343
|
€689
|
Loops → |
| 130k |
€515
|
€990
|
Loops → |
| 150k |
€515
|
€1141
|
Loops → |
| 200k |
€687
|
€1378
|
Loops → |
| 300k |
€1031
|
— | — |
Feature Comparison
| Feature | Loops | Mailchimp |
|---|---|---|
| A/B Testing | ✓ | ✓ Essentials+ |
| AI Subject Line Helper | ✗ | ✓ Standard+ |
| API / Transactional Email | ✓ | ✗ |
| Customer Journeys | ✗ | ✓ Standard+ |
| Email Automation | ✓ | ✓ Essentials+ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Shopify Integration | ✗ | ✓ |
| SMS Marketing | ✗ | ✓ Essentials+ |
Which Should You Choose?
Choose Loops if…
- ✓ You run a SaaS product and need clean lifecycle email automation
- ✓ You want developer-friendly tooling with tight product integration
- ✓ You need to trigger emails from user events in your product
- ✓ You want to replace complex CRM email flows with something simpler
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost