Brevo vs Klaviyo
Brevo
EU-Based Free Tier
📍 France
🌍 EU, US
✓ GDPR · ✓ DPA
4.3
Klaviyo
Free Tier
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
⚠ Brevo charges by email volume while Klaviyo charges by contacts — they use different pricing models. Brevo's prices below are estimated based on your send frequency. Adjust above for an accurate comparison.
Price Comparison (Monthly)
| Contacts | Brevo | Klaviyo | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
⚠
€17
est. |
Brevo → |
| 500 |
⚠
Free
est. |
⚠
€26
est. |
Brevo → |
| 1k |
⚠
€25
est. |
⚠
€39
est. |
Brevo → |
| 1k |
⚠
€25
est. |
⚠
€52
est. |
Brevo → |
| 2k |
⚠
€35
est. |
⚠
€60
est. |
Brevo → |
| 3k |
⚠
€35
est. |
⚠
€86
est. |
Brevo → |
| 3k |
⚠
€45
est. |
⚠
€86
est. |
Brevo → |
| 5k |
⚠
€45
est. |
⚠
€112
est. |
Brevo → |
| 5k |
⚠
€59
est. |
⚠
€129
est. |
Brevo → |
| 6k |
⚠
€59
est. |
⚠
€129
est. |
Brevo → |
| 6k |
⚠
€59
est. |
⚠
€129
est. |
Brevo → |
| 10k |
€159
|
⚠
€215
est. |
Brevo → |
| 10k |
€159
|
⚠
€258
est. |
Brevo → |
| 11k |
€159
|
⚠
€280
est. |
Brevo → |
| 11k |
€159
|
⚠
€301
est. |
Brevo → |
| 12k |
€159
|
⚠
€301
est. |
Brevo → |
| 12k |
€159
|
⚠
€301
est. |
Brevo → |
| 13k |
€159
|
⚠
€323
est. |
Brevo → |
| 13k |
€159
|
⚠
€323
est. |
Brevo → |
| 15k |
€159
|
⚠
€323
est. |
Brevo → |
| 20k |
€159
|
⚠
€344
est. |
Brevo → |
| 25k |
€159
|
⚠
€430
est. |
Brevo → |
| 26k |
€159
|
⚠
€473
est. |
Brevo → |
| 27k |
€159
|
⚠
€473
est. |
Brevo → |
| 28k |
€159
|
⚠
€473
est. |
Brevo → |
| 30k |
€159
|
⚠
€516
est. |
Brevo → |
| 35k |
€159
|
⚠
€559
est. |
Brevo → |
| 40k |
€159
|
⚠
€619
est. |
Brevo → |
| 45k |
€159
|
⚠
€679
est. |
Brevo → |
| 50k |
€159
|
⚠
€740
est. |
Brevo → |
| 55k |
€159
|
⚠
€860
est. |
Brevo → |
| 60k |
€159
|
⚠
€920
est. |
Brevo → |
| 65k |
€159
|
⚠
€980
est. |
Brevo → |
| 70k |
€159
|
⚠
€1036
est. |
Brevo → |
| 75k |
€159
|
⚠
€1088
est. |
Brevo → |
| 80k |
€159
|
⚠
€1187
est. |
Brevo → |
| 85k |
€159
|
⚠
€1238
est. |
Brevo → |
| 90k |
€159
|
⚠
€1286
est. |
Brevo → |
| 95k |
€159
|
⚠
€1337
est. |
Brevo → |
| 100k |
€159
|
⚠
€1385
est. |
Brevo → |
| 105k |
€159
|
⚠
€1484
est. |
Brevo → |
| 110k |
€159
|
⚠
€1535
est. |
Brevo → |
| 115k |
€159
|
⚠
€1582
est. |
Brevo → |
| 120k |
€159
|
⚠
€1634
est. |
Brevo → |
| 125k |
€159
|
⚠
€1681
est. |
Brevo → |
| 130k |
€159
|
⚠
€1978
est. |
Brevo → |
| 135k |
€159
|
⚠
€1978
est. |
Brevo → |
| 140k |
€159
|
⚠
€1978
est. |
Brevo → |
| 145k |
€159
|
⚠
€1978
est. |
Brevo → |
| 150k |
€159
|
⚠
€1978
est. |
Brevo → |
| 200k | — |
⚠
€1978
est. |
— |
| 250k | — |
⚠
€1978
est. |
— |
Feature Comparison
| Feature | Brevo | Klaviyo |
|---|---|---|
| A/B Testing | ✓ Starter+ | ✓ Email+ |
| Customer Journeys | ✓ Business+ | ✗ |
| Email Automation | ✓ Business+ | ✓ |
| EU Data Hosting | ✓ | ✗ |
| Landing Pages | ✓ Business+ | ✗ |
| Predictive Analytics | ✗ | ✓ Email+ |
| Shopify Integration | ✗ | ✓ |
| SMS Marketing | ✓ | ✓ |
| WhatsApp Campaigns | ✓ | ✗ |
Which Should You Choose?
Choose Brevo if…
- ✓ You have a large list but send weekly or less — volume pricing saves 50–70%
- ✓ You need EU-based data hosting by default (Paris HQ)
- ✓ You want email, SMS, and transactional messaging in one platform
- ✓ Price is your main concern — Brevo is almost always cheaper