ActiveCampaign vs Mailchimp
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
Price Comparison (Monthly)
| Contacts | ActiveCampaign | Mailchimp | Cheaper |
|---|---|---|---|
| 250 |
€15
|
€17
|
ActiveCampaign → |
| 500 |
€15
|
€17
|
ActiveCampaign → |
| 1k |
€15
|
€38
|
ActiveCampaign → |
| 1k |
€39
|
€38
|
Mailchimp → |
| 2k |
€39
|
€51
|
ActiveCampaign → |
| 5k |
€79
|
€86
|
ActiveCampaign → |
| 7k |
€109
|
€116
|
ActiveCampaign → |
| 10k |
€149
|
€116
|
Mailchimp → |
| 15k |
€231
|
€155
|
Mailchimp → |
| 20k |
€311
|
€198
|
Mailchimp → |
| 25k |
€389
|
€232
|
Mailchimp → |
| 30k |
€449
|
€258
|
Mailchimp → |
| 40k |
€549
|
€292
|
Mailchimp → |
| 50k |
€609
|
€331
|
Mailchimp → |
| 75k |
€879
|
€542
|
Mailchimp → |
| 100k |
€1199
|
€689
|
Mailchimp → |
| 130k |
€1599
|
€990
|
Mailchimp → |
| 150k |
€1599
|
€1141
|
Mailchimp → |
| 200k |
€1999
|
€1378
|
Mailchimp → |
Feature Comparison
| Feature | ActiveCampaign | Mailchimp |
|---|---|---|
| A/B Testing | ✓ | ✓ Essentials+ |
| AI Subject Line Helper | ✗ | ✓ Standard+ |
| CRM Built-in | ✓ | ✗ |
| Customer Journeys | ✓ Plus+ | ✓ Standard+ |
| Email Automation | ✓ | ✓ Essentials+ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✓ | ✓ |
| Shopify Integration | ✗ | ✓ |
| SMS Marketing | ✓ Plus+ | ✓ Essentials+ |
Which Should You Choose?
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost