Omnisend vs ActiveCampaign
Omnisend
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.4
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | Omnisend | ActiveCampaign | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
€15
|
Omnisend → |
| 1k |
€17
|
€15
|
ActiveCampaign → |
| 1k |
€22
|
€39
|
Omnisend → |
| 2k |
€26
|
€39
|
Omnisend → |
| 2k |
€38
|
€39
|
Omnisend → |
| 3k |
€43
|
€79
|
Omnisend → |
| 5k |
€70
|
€79
|
Omnisend → |
| 5k |
€76
|
€109
|
Omnisend → |
| 7k |
€109
|
€109
|
Tie |
| 9k |
€109
|
€149
|
Omnisend → |
| 10k |
€114
|
€149
|
Omnisend → |
| 10k |
€129
|
€231
|
Omnisend → |
| 12k |
€162
|
€231
|
Omnisend → |
| 15k |
€178
|
€231
|
Omnisend → |
| 20k |
€228
|
€311
|
Omnisend → |
| 25k |
€243
|
€389
|
Omnisend → |
| 26k |
€248
|
€449
|
Omnisend → |
| 30k |
€306
|
€449
|
Omnisend → |
| 35k |
€306
|
€549
|
Omnisend → |
| 40k |
€355
|
€549
|
Omnisend → |
| 50k |
€355
|
€609
|
Omnisend → |
| 55k |
€387
|
€879
|
Omnisend → |
| 75k |
€602
|
€879
|
Omnisend → |
| 80k |
€602
|
€1199
|
Omnisend → |
| 100k |
€774
|
€1199
|
Omnisend → |
| 105k |
€850
|
€1599
|
Omnisend → |
| 145k |
€1207
|
€1599
|
Omnisend → |
| 150k |
€1252
|
€1599
|
Omnisend → |
| 200k | — |
€1999
|
— |
Feature Comparison
| Feature | Omnisend | ActiveCampaign |
|---|---|---|
| A/B Testing | ✓ Standard+ | ✓ |
| CRM Built-in | ✗ | ✓ |
| Customer Journeys | ✗ | ✓ Plus+ |
| Email Automation | ✓ Standard+ | ✓ |
| EU Data Hosting | ✓ | ✗ |
| Landing Pages | ✗ | ✓ |
| Product Recommender | ✓ Standard+ | ✗ |
| Shopify Integration | ✓ | ✗ |
| SMS Marketing | ✓ | ✓ Plus+ |
| Web Push Notifications | ✓ | ✗ |
Which Should You Choose?
Choose Omnisend if…
- ✓ You run an eCommerce store on Shopify, WooCommerce, or BigCommerce
- ✓ You need abandoned cart, browse abandonment, and post-purchase flows
- ✓ You want email, SMS, and push notifications in one platform
- ✓ You want pre-built eCommerce automation that works out of the box
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows