Mailchimp vs MailerLite
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
MailerLite
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.5
Price Comparison (Monthly)
| Contacts | Mailchimp | MailerLite | Cheaper |
|---|---|---|---|
| 250 |
€17
|
⚠
Free
est. |
MailerLite → |
| 500 |
€17
|
€11
|
MailerLite → |
| 1k |
€38
|
€17
|
MailerLite → |
| 1k |
€38
|
€29
|
MailerLite → |
| 2k |
€51
|
€29
|
MailerLite → |
| 5k |
€86
|
€44
|
MailerLite → |
| 8k |
€116
|
€59
|
MailerLite → |
| 10k |
€116
|
€79
|
MailerLite → |
| 15k |
€155
|
€109
|
MailerLite → |
| 20k |
€198
|
€139
|
MailerLite → |
| 25k |
€232
|
€159
|
MailerLite → |
| 30k |
€258
|
€199
|
MailerLite → |
| 35k |
€292
|
€219
|
MailerLite → |
| 40k |
€292
|
€239
|
MailerLite → |
| 45k |
€331
|
€259
|
MailerLite → |
| 50k |
€331
|
€279
|
MailerLite → |
| 60k |
€542
|
€339
|
MailerLite → |
| 70k |
€542
|
€359
|
MailerLite → |
| 75k |
€542
|
€379
|
MailerLite → |
| 80k |
€689
|
€379
|
MailerLite → |
| 90k |
€689
|
€399
|
MailerLite → |
| 100k |
€689
|
€419
|
MailerLite → |
| 110k |
€990
|
€449
|
MailerLite → |
| 120k |
€990
|
€489
|
MailerLite → |
| 130k |
€990
|
€519
|
MailerLite → |
| 140k |
€1141
|
€549
|
MailerLite → |
| 150k |
€1141
|
€579
|
MailerLite → |
| 160k |
€1378
|
€619
|
MailerLite → |
| 170k |
€1378
|
€649
|
MailerLite → |
| 180k |
€1378
|
€689
|
MailerLite → |
| 190k |
€1378
|
€739
|
MailerLite → |
| 200k |
€1378
|
€789
|
MailerLite → |
Feature Comparison
| Feature | Mailchimp | MailerLite |
|---|---|---|
| A/B Testing | ✓ Essentials+ | ✓ Comfort+ |
| AI Subject Line Helper | ✓ Standard+ | ✗ |
| Customer Journeys | ✓ Standard+ | ✗ |
| Email Automation | ✓ Essentials+ | ✓ Comfort+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✓ | ✓ |
| Shopify Integration | ✓ | ✓ |
| SMS Marketing | ✓ Essentials+ | ✗ |
| Website Builder | ✗ | ✓ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost
Choose MailerLite if…
- ✓ You're starting out and want a generous free tier (1,000 contacts, 12K emails/mo)
- ✓ You need EU data hosting at an affordable price
- ✓ You want automation, landing pages, and pop-ups without paying extra
- ✓ You send a weekly newsletter and want the cleanest interface