Mailchimp vs ConvertKit
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
ConvertKit
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
4.3
Price Comparison (Monthly)
| Contacts | Mailchimp | ConvertKit | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
Free
|
Tie |
| 500 |
€17
|
Free
|
ConvertKit → |
| 1k |
€38
|
Free
|
ConvertKit → |
| 1k |
€38
|
Free
|
ConvertKit → |
| 2k |
€51
|
Free
|
ConvertKit → |
| 3k |
€86
|
Free
|
ConvertKit → |
| 5k |
€86
|
Free
|
ConvertKit → |
| 8k |
€116
|
Free
|
ConvertKit → |
| 10k |
€116
|
Free
|
ConvertKit → |
| 15k |
€155
|
€155
|
Mailchimp → |
| 20k |
€198
|
€174
|
ConvertKit → |
| 25k |
€232
|
€183
|
ConvertKit → |
| 30k |
€258
|
€238
|
ConvertKit → |
| 35k |
€292
|
€238
|
ConvertKit → |
| 40k |
€292
|
€293
|
Mailchimp → |
| 45k |
€331
|
€293
|
ConvertKit → |
| 50k |
€331
|
€349
|
Mailchimp → |
| 55k |
€542
|
€349
|
ConvertKit → |
| 65k |
€542
|
€404
|
ConvertKit → |
| 75k |
€542
|
€459
|
ConvertKit → |
| 85k |
€689
|
€514
|
ConvertKit → |
| 95k |
€689
|
€569
|
ConvertKit → |
| 100k |
€689
|
€625
|
ConvertKit → |
| 105k |
€990
|
€625
|
ConvertKit → |
| 115k |
€990
|
€680
|
ConvertKit → |
| 125k |
€990
|
€735
|
ConvertKit → |
| 130k |
€990
|
€739
|
ConvertKit → |
| 135k |
€1141
|
€739
|
ConvertKit → |
| 145k |
€1141
|
€790
|
ConvertKit → |
| 150k |
€1141
|
€842
|
ConvertKit → |
| 155k |
€1378
|
€842
|
ConvertKit → |
| 200k |
€1378
|
— | — |
Feature Comparison
| Feature | Mailchimp | ConvertKit |
|---|---|---|
| A/B Testing | ✓ Essentials+ | ✓ Creator+ |
| AI Subject Line Helper | ✓ Standard+ | ✗ |
| Customer Journeys | ✓ Standard+ | ✗ |
| Email Automation | ✓ Essentials+ | ✓ Creator+ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✓ | ✓ |
| Newsletter Referral System | ✗ | ✓ Creator Pro+ |
| Shopify Integration | ✓ | ✓ |
| SMS Marketing | ✓ Essentials+ | ✗ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost
Choose ConvertKit if…
- ✓ You're a blogger, creator, or newsletter writer
- ✓ You sell digital products and want built-in simple commerce
- ✓ You want powerful automation without the enterprise complexity
- ✓ You prefer a clean, creator-focused interface over feature bloat