Mailchimp vs Brevo
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
Brevo
EU-Based Free Tier
📍 France
🌍 EU, US
✓ GDPR · ✓ DPA
4.3
⚠ Brevo charges by email volume while Mailchimp charges by contacts — they use different pricing models. Brevo's prices below are estimated based on your send frequency. Adjust above for an accurate comparison.
Price Comparison (Monthly)
| Contacts | Mailchimp | Brevo | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
⚠
Free
est. |
Tie |
| 500 |
€17
|
⚠
Free
est. |
Brevo → |
| 1k |
€38
|
⚠
Free
est. |
Brevo → |
| 2k |
€51
|
⚠
Free
est. |
Brevo → |
| 5k |
€86
|
⚠
€14
est. |
Brevo → |
| 10k |
€116
|
⚠
€25
est. |
Brevo → |
| 15k |
€155
|
⚠
€35
est. |
Brevo → |
| 20k |
€198
|
⚠
€35
est. |
Brevo → |
| 25k |
€232
|
⚠
€45
est. |
Brevo → |
| 30k |
€258
|
⚠
€45
est. |
Brevo → |
| 40k |
€292
|
⚠
€59
est. |
Brevo → |
| 50k |
€331
|
⚠
€59
est. |
Brevo → |
| 75k |
€542
|
€159
|
Brevo → |
| 100k |
€689
|
€159
|
Brevo → |
| 130k |
€990
|
€159
|
Brevo → |
| 150k |
€1141
|
€159
|
Brevo → |
| 200k |
€1378
|
— | — |
Feature Comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| A/B Testing | ✓ Essentials+ | ✓ Starter+ |
| AI Subject Line Helper | ✓ Standard+ | ✗ |
| Customer Journeys | ✓ Standard+ | ✓ Business+ |
| Email Automation | ✓ Essentials+ | ✓ Business+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✓ | ✓ Business+ |
| Shopify Integration | ✓ | ✗ |
| SMS Marketing | ✓ Essentials+ | ✓ |
| WhatsApp Campaigns | ✗ | ✓ |
Which Should You Choose?
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost
Choose Brevo if…
- ✓ You have a large list but send weekly or less — volume pricing saves 50–70%
- ✓ You need EU-based data hosting by default (Paris HQ)
- ✓ You want email, SMS, and transactional messaging in one platform
- ✓ Price is your main concern — Brevo is almost always cheaper