Loops vs ActiveCampaign
Loops
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
4.2
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | Loops | ActiveCampaign | Cheaper |
|---|---|---|---|
| 1k |
⚠
Free
est. |
€15
|
Loops → |
| 2k |
€42
|
€39
|
ActiveCampaign → |
| 5k |
€42
|
€79
|
Loops → |
| 7k |
€85
|
€109
|
Loops → |
| 10k |
€85
|
€149
|
Loops → |
| 15k |
€128
|
€231
|
Loops → |
| 20k |
€171
|
€311
|
Loops → |
| 25k |
€171
|
€389
|
Loops → |
| 30k |
€214
|
€449
|
Loops → |
| 40k |
€214
|
€549
|
Loops → |
| 50k |
€214
|
€609
|
Loops → |
| 75k |
€343
|
€879
|
Loops → |
| 100k |
€343
|
€1199
|
Loops → |
| 150k |
€515
|
€1599
|
Loops → |
| 200k |
€687
|
€1999
|
Loops → |
| 300k |
€1031
|
— | — |
Feature Comparison
| Feature | Loops | ActiveCampaign |
|---|---|---|
| A/B Testing | ✓ | ✓ |
| API / Transactional Email | ✓ | ✗ |
| CRM Built-in | ✗ | ✓ |
| Customer Journeys | ✗ | ✓ Plus+ |
| Email Automation | ✓ | ✓ |
| EU Data Hosting | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| SMS Marketing | ✗ | ✓ Plus+ |
Which Should You Choose?
Choose Loops if…
- ✓ You run a SaaS product and need clean lifecycle email automation
- ✓ You want developer-friendly tooling with tight product integration
- ✓ You need to trigger emails from user events in your product
- ✓ You want to replace complex CRM email flows with something simpler
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows