Brevo vs Mailchimp
Brevo
EU-Based Free Tier
📍 France
🌍 EU, US
✓ GDPR · ✓ DPA
4.3
Mailchimp
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
3.8
⚠ Brevo charges by email volume while Mailchimp charges by contacts — they use different pricing models. Brevo's prices below are estimated based on your send frequency. Adjust above for an accurate comparison.
Price Comparison (Monthly)
| Contacts | Brevo | Mailchimp | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
€17
|
Brevo → |
| 500 |
⚠
€25
est. |
€17
|
Mailchimp → |
| 1k |
⚠
€45
est. |
€38
|
Mailchimp → |
| 2k |
⚠
€59
est. |
€51
|
Mailchimp → |
| 5k |
€159
|
€86
|
Mailchimp → |
| 10k |
€159
|
€116
|
Mailchimp → |
| 15k |
€159
|
€155
|
Mailchimp → |
| 20k |
€159
|
€198
|
Brevo → |
| 25k |
€159
|
€232
|
Brevo → |
| 30k |
€159
|
€258
|
Brevo → |
| 40k |
€159
|
€292
|
Brevo → |
| 50k |
€159
|
€331
|
Brevo → |
| 75k |
€159
|
€542
|
Brevo → |
| 100k |
€159
|
€689
|
Brevo → |
| 130k |
€159
|
€990
|
Brevo → |
| 150k |
€159
|
€1141
|
Brevo → |
| 200k | — |
€1378
|
— |
Feature Comparison
| Feature | Brevo | Mailchimp |
|---|---|---|
| A/B Testing | ✓ Starter+ | ✓ Essentials+ |
| AI Subject Line Helper | ✗ | ✓ Standard+ |
| Customer Journeys | ✓ Business+ | ✓ Standard+ |
| Email Automation | ✓ Business+ | ✓ Essentials+ |
| EU Data Hosting | ✓ | ✗ |
| Landing Pages | ✓ Business+ | ✓ |
| Shopify Integration | ✗ | ✓ |
| SMS Marketing | ✓ | ✓ Essentials+ |
| WhatsApp Campaigns | ✓ | ✗ |
Which Should You Choose?
Choose Brevo if…
- ✓ You have a large list but send weekly or less — volume pricing saves 50–70%
- ✓ You need EU-based data hosting by default (Paris HQ)
- ✓ You want email, SMS, and transactional messaging in one platform
- ✓ Price is your main concern — Brevo is almost always cheaper
Choose Mailchimp if…
- ✓ You need deep Shopify or WooCommerce eCommerce integrations
- ✓ You send daily or multiple times per week (contact-based pricing stays predictable)
- ✓ You need the widest third-party integration library (300+ apps)
- ✓ Your team is already on Mailchimp and switching has a cost