ActiveCampaign vs Omnisend
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Omnisend
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | ActiveCampaign | Omnisend | Cheaper |
|---|---|---|---|
| 250 |
€15
|
⚠
Free
est. |
Omnisend → |
| 1k |
€15
|
€17
|
ActiveCampaign → |
| 1k |
€39
|
€22
|
Omnisend → |
| 2k |
€39
|
€26
|
Omnisend → |
| 2k |
€39
|
€38
|
Omnisend → |
| 3k |
€79
|
€43
|
Omnisend → |
| 5k |
€79
|
€70
|
Omnisend → |
| 5k |
€109
|
€76
|
Omnisend → |
| 7k |
€109
|
€109
|
Tie |
| 9k |
€149
|
€109
|
Omnisend → |
| 10k |
€149
|
€114
|
Omnisend → |
| 10k |
€231
|
€129
|
Omnisend → |
| 12k |
€231
|
€162
|
Omnisend → |
| 15k |
€231
|
€178
|
Omnisend → |
| 20k |
€311
|
€228
|
Omnisend → |
| 25k |
€389
|
€243
|
Omnisend → |
| 26k |
€449
|
€248
|
Omnisend → |
| 30k |
€449
|
€306
|
Omnisend → |
| 35k |
€549
|
€306
|
Omnisend → |
| 40k |
€549
|
€355
|
Omnisend → |
| 50k |
€609
|
€355
|
Omnisend → |
| 55k |
€879
|
€387
|
Omnisend → |
| 75k |
€879
|
€602
|
Omnisend → |
| 80k |
€1199
|
€602
|
Omnisend → |
| 100k |
€1199
|
€774
|
Omnisend → |
| 105k |
€1599
|
€850
|
Omnisend → |
| 145k |
€1599
|
€1207
|
Omnisend → |
| 150k |
€1599
|
€1252
|
Omnisend → |
| 200k |
€1999
|
— | — |
Feature Comparison
| Feature | ActiveCampaign | Omnisend |
|---|---|---|
| A/B Testing | ✓ | ✓ Standard+ |
| CRM Built-in | ✓ | ✗ |
| Customer Journeys | ✓ Plus+ | ✗ |
| Email Automation | ✓ | ✓ Standard+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✓ | ✗ |
| Product Recommender | ✗ | ✓ Standard+ |
| Shopify Integration | ✗ | ✓ |
| SMS Marketing | ✓ Plus+ | ✓ |
| Web Push Notifications | ✗ | ✓ |
Which Should You Choose?
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows
Choose Omnisend if…
- ✓ You run an eCommerce store on Shopify, WooCommerce, or BigCommerce
- ✓ You need abandoned cart, browse abandonment, and post-purchase flows
- ✓ You want email, SMS, and push notifications in one platform
- ✓ You want pre-built eCommerce automation that works out of the box