Best Klaviyo Alternatives in 2026

Klaviyo is the dominant email marketing platform for eCommerce — but it comes at a price. At 10,000 contacts, Klaviyo starts at around €150/month, making it one of the most expensive tools in the market. Its deep Shopify integration and revenue attribution are genuinely excellent, but most of that power is wasted on businesses outside eCommerce, or smaller stores that don't need enterprise-level segmentation.

For EU businesses, there's a second concern: Klaviyo is US-based and stores data on US servers. Under GDPR, this requires Standard Contractual Clauses and adds compliance overhead that EU-hosted alternatives avoid entirely.

Here are the best Klaviyo alternatives depending on what you actually need.

1. Omnisend — Best for eCommerce (at a lower price)

If you're leaving Klaviyo for cost reasons but still run an eCommerce store, Omnisend is the most direct replacement. It integrates natively with Shopify, WooCommerce, and BigCommerce. Pre-built automations cover abandoned cart, post-purchase, browse abandonment, and win-back flows. At 10,000 contacts, Omnisend costs around €59/month — well below Klaviyo. The segmentation is slightly less granular, but for most stores it makes no practical difference.

2. Brevo — Best if you want EU data hosting

Brevo is headquartered in Paris and stores all subscriber data in the EU by default. If GDPR simplicity matters — and it especially matters in healthcare, finance, or the public sector — Brevo removes the US transfer complication entirely. It's volume-based (you pay per email sent, not per contact), which makes it extremely cost-effective for large lists that send infrequently. Automation is solid but not as deep as Klaviyo's eCommerce flows.

3. MailerLite — Best for simplicity & price

If your email marketing needs are straightforward — newsletters, a welcome sequence, occasional promotions — MailerLite gives you everything you need at a fraction of Klaviyo's cost. At 10,000 contacts, MailerLite costs around €50/month vs Klaviyo's €150+. It's EU-based (Lithuania), GDPR-native, and has a genuinely clean interface. It lacks Klaviyo's eCommerce depth, but for non-eCommerce businesses there's no reason to pay the Klaviyo premium.

4. GetResponse — Best all-in-one at mid-price

GetResponse is a Polish company (EU-based) with a solid automation builder, landing pages, webinar hosting, and eCommerce integrations. It sits in the middle ground between Klaviyo's eCommerce depth and the simplicity of MailerLite. At 10,000 contacts, GetResponse costs around €55–65/month. For businesses that want a capable all-in-one tool without the Klaviyo price tag, it's a strong option.

5. Mailchimp — Best for brand recognition & integrations

Mailchimp has the widest integration library of any email tool. If your tech stack relies on tools that connect to Mailchimp natively, that ecosystem is a real advantage. Pricing is higher than MailerLite or Brevo but significantly lower than Klaviyo at most list sizes. It's US-hosted, which creates the same GDPR cross-border transfer situation as Klaviyo — so it doesn't solve the compliance angle.

Bottom line

For eCommerce on a tighter budget, Omnisend is the strongest like-for-like Klaviyo alternative. For EU businesses that want simpler GDPR compliance, Brevo or MailerLite are the right move. For general email marketing where you're simply overpaying for Klaviyo's eCommerce features you don't use, any of the EU-based tools will do the job at a fraction of the cost.