MailerLite vs ActiveCampaign
MailerLite
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.5
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | MailerLite | ActiveCampaign | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
€15
|
MailerLite → |
| 500 |
€11
|
€15
|
MailerLite → |
| 1k |
€17
|
€15
|
ActiveCampaign → |
| 2k |
€29
|
€39
|
MailerLite → |
| 5k |
€44
|
€79
|
MailerLite → |
| 7k |
€59
|
€109
|
MailerLite → |
| 8k |
€59
|
€149
|
MailerLite → |
| 10k |
€79
|
€149
|
MailerLite → |
| 15k |
€109
|
€231
|
MailerLite → |
| 20k |
€139
|
€311
|
MailerLite → |
| 25k |
€159
|
€389
|
MailerLite → |
| 30k |
€199
|
€449
|
MailerLite → |
| 35k |
€219
|
€549
|
MailerLite → |
| 40k |
€239
|
€549
|
MailerLite → |
| 45k |
€259
|
€609
|
MailerLite → |
| 50k |
€279
|
€609
|
MailerLite → |
| 60k |
€339
|
€879
|
MailerLite → |
| 70k |
€359
|
€879
|
MailerLite → |
| 75k |
€379
|
€879
|
MailerLite → |
| 80k |
€379
|
€1199
|
MailerLite → |
| 90k |
€399
|
€1199
|
MailerLite → |
| 100k |
€419
|
€1199
|
MailerLite → |
| 110k |
€449
|
€1599
|
MailerLite → |
| 120k |
€489
|
€1599
|
MailerLite → |
| 130k |
€519
|
€1599
|
MailerLite → |
| 140k |
€549
|
€1599
|
MailerLite → |
| 150k |
€579
|
€1599
|
MailerLite → |
| 160k |
€619
|
€1999
|
MailerLite → |
| 170k |
€649
|
€1999
|
MailerLite → |
| 180k |
€689
|
€1999
|
MailerLite → |
| 190k |
€739
|
€1999
|
MailerLite → |
| 200k |
€789
|
€1999
|
MailerLite → |
Feature Comparison
| Feature | MailerLite | ActiveCampaign |
|---|---|---|
| A/B Testing | ✓ Comfort+ | ✓ |
| CRM Built-in | ✗ | ✓ |
| Customer Journeys | ✗ | ✓ Plus+ |
| Email Automation | ✓ Comfort+ | ✓ |
| EU Data Hosting | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Shopify Integration | ✓ | ✗ |
| SMS Marketing | ✗ | ✓ Plus+ |
| Website Builder | ✓ | ✗ |
Which Should You Choose?
Choose MailerLite if…
- ✓ You're starting out and want a generous free tier (1,000 contacts, 12K emails/mo)
- ✓ You need EU data hosting at an affordable price
- ✓ You want automation, landing pages, and pop-ups without paying extra
- ✓ You send a weekly newsletter and want the cleanest interface
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows