Loops vs MailerLite
Loops
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
4.2
MailerLite
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.5
Price Comparison (Monthly)
| Contacts | Loops | MailerLite | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
€11
|
Loops → |
| 500 |
€42
|
€11
|
MailerLite → |
| 1k |
€42
|
€17
|
MailerLite → |
| 2k |
€42
|
€29
|
MailerLite → |
| 5k |
€42
|
€44
|
Loops → |
| 8k |
€85
|
€59
|
MailerLite → |
| 10k |
€85
|
€79
|
MailerLite → |
| 15k |
€128
|
€109
|
MailerLite → |
| 20k |
€171
|
€139
|
MailerLite → |
| 25k |
€171
|
€159
|
MailerLite → |
| 30k |
€214
|
€199
|
MailerLite → |
| 35k |
€214
|
€219
|
Loops → |
| 40k |
€214
|
€239
|
Loops → |
| 45k |
€214
|
€259
|
Loops → |
| 50k |
€214
|
€279
|
Loops → |
| 60k |
€343
|
€339
|
MailerLite → |
| 70k |
€343
|
€359
|
Loops → |
| 80k |
€343
|
€379
|
Loops → |
| 90k |
€343
|
€399
|
Loops → |
| 100k |
€343
|
€419
|
Loops → |
| 110k |
€515
|
€449
|
MailerLite → |
| 120k |
€515
|
€489
|
MailerLite → |
| 130k |
€515
|
€519
|
Loops → |
| 140k |
€515
|
€549
|
Loops → |
| 150k |
€515
|
€579
|
Loops → |
| 160k |
€687
|
€619
|
MailerLite → |
| 170k |
€687
|
€649
|
MailerLite → |
| 180k |
€687
|
€689
|
Loops → |
| 190k |
€687
|
€739
|
Loops → |
| 200k |
€687
|
€789
|
Loops → |
| 300k |
€1031
|
— | — |
Feature Comparison
| Feature | Loops | MailerLite |
|---|---|---|
| A/B Testing | ✓ | ✓ Comfort+ |
| API / Transactional Email | ✓ | ✗ |
| Email Automation | ✓ | ✓ Comfort+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Shopify Integration | ✗ | ✓ |
| SMS Marketing | ✗ | ✗ |
| Website Builder | ✗ | ✓ |
Which Should You Choose?
Choose Loops if…
- ✓ You run a SaaS product and need clean lifecycle email automation
- ✓ You want developer-friendly tooling with tight product integration
- ✓ You need to trigger emails from user events in your product
- ✓ You want to replace complex CRM email flows with something simpler
Choose MailerLite if…
- ✓ You're starting out and want a generous free tier (1,000 contacts, 12K emails/mo)
- ✓ You need EU data hosting at an affordable price
- ✓ You want automation, landing pages, and pop-ups without paying extra
- ✓ You send a weekly newsletter and want the cleanest interface