Loops vs Brevo
Loops
Free Tier
📍 US
🌍 US
✓ GDPR · ✓ DPA
4.2
Brevo
EU-Based Free Tier
📍 France
🌍 EU, US
✓ GDPR · ✓ DPA
4.3
⚠ Brevo charges by email volume while Loops charges by contacts — they use different pricing models. Brevo's prices below are estimated based on your send frequency. Adjust above for an accurate comparison.
Price Comparison (Monthly)
Feature Comparison
| Feature | Loops | Brevo |
|---|---|---|
| A/B Testing | ✓ | ✓ Starter+ |
| API / Transactional Email | ✓ | ✗ |
| Customer Journeys | ✗ | ✓ Business+ |
| Email Automation | ✓ | ✓ Business+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✗ | ✓ Business+ |
| SMS Marketing | ✗ | ✓ |
| WhatsApp Campaigns | ✗ | ✓ |
Which Should You Choose?
Choose Loops if…
- ✓ You run a SaaS product and need clean lifecycle email automation
- ✓ You want developer-friendly tooling with tight product integration
- ✓ You need to trigger emails from user events in your product
- ✓ You want to replace complex CRM email flows with something simpler
Choose Brevo if…
- ✓ You have a large list but send weekly or less — volume pricing saves 50–70%
- ✓ You need EU-based data hosting by default (Paris HQ)
- ✓ You want email, SMS, and transactional messaging in one platform
- ✓ Price is your main concern — Brevo is almost always cheaper