Brevo vs ActiveCampaign
Brevo
EU-Based Free Tier
📍 France
🌍 EU, US
✓ GDPR · ✓ DPA
4.3
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
⚠ Brevo charges by email volume while ActiveCampaign charges by contacts — they use different pricing models. Brevo's prices below are estimated based on your send frequency. Adjust above for an accurate comparison.
Price Comparison (Monthly)
| Contacts | Brevo | ActiveCampaign | Cheaper |
|---|---|---|---|
| 1k |
⚠
€35
est. |
€15
|
ActiveCampaign → |
| 2k |
⚠
€59
est. |
€39
|
ActiveCampaign → |
| 5k |
€159
|
€79
|
ActiveCampaign → |
| 7k |
€159
|
€109
|
ActiveCampaign → |
| 10k |
€159
|
€149
|
ActiveCampaign → |
| 15k |
€159
|
€231
|
Brevo → |
| 20k |
€159
|
€311
|
Brevo → |
| 25k |
€159
|
€389
|
Brevo → |
| 30k |
€159
|
€449
|
Brevo → |
| 40k |
€159
|
€549
|
Brevo → |
| 50k |
€159
|
€609
|
Brevo → |
| 75k |
€159
|
€879
|
Brevo → |
| 100k |
€159
|
€1199
|
Brevo → |
| 150k |
€159
|
€1599
|
Brevo → |
| 200k | — |
€1999
|
— |
Feature Comparison
| Feature | Brevo | ActiveCampaign |
|---|---|---|
| A/B Testing | ✓ Starter+ | ✓ |
| CRM Built-in | ✗ | ✓ |
| Customer Journeys | ✓ Business+ | ✓ Plus+ |
| Email Automation | ✓ Business+ | ✓ |
| EU Data Hosting | ✓ | ✗ |
| Landing Pages | ✓ Business+ | ✓ |
| SMS Marketing | ✓ | ✓ Plus+ |
| WhatsApp Campaigns | ✓ | ✗ |
Which Should You Choose?
Choose Brevo if…
- ✓ You have a large list but send weekly or less — volume pricing saves 50–70%
- ✓ You need EU-based data hosting by default (Paris HQ)
- ✓ You want email, SMS, and transactional messaging in one platform
- ✓ Price is your main concern — Brevo is almost always cheaper
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows