ActiveCampaign vs Brevo
ActiveCampaign
📍 US
🌍 US, EU
✓ GDPR · ✓ DPA
4.4
Brevo
EU-Based Free Tier
📍 France
🌍 EU, US
✓ GDPR · ✓ DPA
4.3
⚠ Brevo charges by email volume while ActiveCampaign charges by contacts — they use different pricing models. Brevo's prices below are estimated based on your send frequency. Adjust above for an accurate comparison.
Price Comparison (Monthly)
| Contacts | ActiveCampaign | Brevo | Cheaper |
|---|---|---|---|
| 1k |
€15
|
⚠
€35
est. |
ActiveCampaign → |
| 2k |
€39
|
⚠
€59
est. |
ActiveCampaign → |
| 5k |
€79
|
€159
|
ActiveCampaign → |
| 7k |
€109
|
€159
|
ActiveCampaign → |
| 10k |
€149
|
€159
|
ActiveCampaign → |
| 15k |
€231
|
€159
|
Brevo → |
| 20k |
€311
|
€159
|
Brevo → |
| 25k |
€389
|
€159
|
Brevo → |
| 30k |
€449
|
€159
|
Brevo → |
| 40k |
€549
|
€159
|
Brevo → |
| 50k |
€609
|
€159
|
Brevo → |
| 75k |
€879
|
€159
|
Brevo → |
| 100k |
€1199
|
€159
|
Brevo → |
| 150k |
€1599
|
€159
|
Brevo → |
| 200k |
€1999
|
— | — |
Feature Comparison
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| A/B Testing | ✓ | ✓ Starter+ |
| CRM Built-in | ✓ | ✗ |
| Customer Journeys | ✓ Plus+ | ✓ Business+ |
| Email Automation | ✓ | ✓ Business+ |
| EU Data Hosting | ✗ | ✓ |
| Landing Pages | ✓ | ✓ Business+ |
| SMS Marketing | ✓ Plus+ | ✓ |
| WhatsApp Campaigns | ✗ | ✓ |
Which Should You Choose?
Choose ActiveCampaign if…
- ✓ You need advanced CRM and automation in a single tool
- ✓ You run complex multi-step sequences with branching logic
- ✓ You need detailed lead scoring and behavioural segmentation
- ✓ You're an agency or SaaS with sophisticated automation workflows
Choose Brevo if…
- ✓ You have a large list but send weekly or less — volume pricing saves 50–70%
- ✓ You need EU-based data hosting by default (Paris HQ)
- ✓ You want email, SMS, and transactional messaging in one platform
- ✓ Price is your main concern — Brevo is almost always cheaper