MailerLite vs Omnisend
MailerLite
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.5
Omnisend
EU-Based Free Tier
📍 Lithuania
🌍 EU, US
✓ GDPR · ✓ DPA
4.4
Price Comparison (Monthly)
| Contacts | MailerLite | Omnisend | Cheaper |
|---|---|---|---|
| 250 |
⚠
Free
est. |
€17
|
MailerLite → |
| 500 |
€11
|
€17
|
MailerLite → |
| 1k |
€17
|
€17
|
Tie |
| 1k |
€29
|
€22
|
Omnisend → |
| 2k |
€29
|
€26
|
Omnisend → |
| 2k |
€29
|
€38
|
MailerLite → |
| 3k |
€44
|
€43
|
Omnisend → |
| 5k |
€44
|
€70
|
MailerLite → |
| 5k |
€59
|
€76
|
MailerLite → |
| 8k |
€59
|
€109
|
MailerLite → |
| 9k |
€79
|
€109
|
MailerLite → |
| 10k |
€79
|
€114
|
MailerLite → |
| 10k |
€109
|
€129
|
MailerLite → |
| 12k |
€109
|
€162
|
MailerLite → |
| 15k |
€109
|
€178
|
MailerLite → |
| 20k |
€139
|
€228
|
MailerLite → |
| 25k |
€159
|
€243
|
MailerLite → |
| 26k |
€199
|
€248
|
MailerLite → |
| 30k |
€199
|
€306
|
MailerLite → |
| 35k |
€219
|
€306
|
MailerLite → |
| 40k |
€239
|
€355
|
MailerLite → |
| 45k |
€259
|
€355
|
MailerLite → |
| 50k |
€279
|
€355
|
MailerLite → |
| 55k |
€339
|
€387
|
MailerLite → |
| 60k |
€339
|
€602
|
MailerLite → |
| 70k |
€359
|
€602
|
MailerLite → |
| 80k |
€379
|
€602
|
MailerLite → |
| 90k |
€399
|
€774
|
MailerLite → |
| 100k |
€419
|
€774
|
MailerLite → |
| 105k |
€449
|
€850
|
MailerLite → |
| 110k |
€449
|
€1207
|
MailerLite → |
| 120k |
€489
|
€1207
|
MailerLite → |
| 130k |
€519
|
€1207
|
MailerLite → |
| 140k |
€549
|
€1207
|
MailerLite → |
| 145k |
€579
|
€1207
|
MailerLite → |
| 150k |
€579
|
€1252
|
MailerLite → |
| 160k |
€619
|
— | — |
| 170k |
€649
|
— | — |
| 180k |
€689
|
— | — |
| 190k |
€739
|
— | — |
| 200k |
€789
|
— | — |
Feature Comparison
| Feature | MailerLite | Omnisend |
|---|---|---|
| A/B Testing | ✓ Comfort+ | ✓ Standard+ |
| Email Automation | ✓ Comfort+ | ✓ Standard+ |
| EU Data Hosting | ✓ | ✓ |
| Landing Pages | ✓ | ✗ |
| Product Recommender | ✗ | ✓ Standard+ |
| Shopify Integration | ✓ | ✓ |
| SMS Marketing | ✗ | ✓ |
| Web Push Notifications | ✗ | ✓ |
| Website Builder | ✓ | ✗ |
Which Should You Choose?
Choose MailerLite if…
- ✓ You're starting out and want a generous free tier (1,000 contacts, 12K emails/mo)
- ✓ You need EU data hosting at an affordable price
- ✓ You want automation, landing pages, and pop-ups without paying extra
- ✓ You send a weekly newsletter and want the cleanest interface
Choose Omnisend if…
- ✓ You run an eCommerce store on Shopify, WooCommerce, or BigCommerce
- ✓ You need abandoned cart, browse abandonment, and post-purchase flows
- ✓ You want email, SMS, and push notifications in one platform
- ✓ You want pre-built eCommerce automation that works out of the box